Business News
Wendy’s Sold Out of Free Tote Bags in 90 Seconds — Here’s the Lesson for Your Business
The fast-food chain’s merch drop shows that its fans want more than meal deals.
Marketing | Page 4
Marketing
Your AI Strategy May Be Making Your Business Look Like Everyone Else’s. Here’s How to Ensure Customers Still Choose You.
As AI lowers the barriers to starting and scaling a business, creating a memorable brand and great customer experiences will become the ultimate competitive advantage.
By Natalie Ruiz
Business News
Nvidia CEO Jensen Huang Says AI Hype Is Fueling Fear: ‘We’re Scaring People’
Huang urged caution in how AI leaders speak about the technology.
By Sherin Shibu
Buying a Franchise
She Ate at Denny’s Before She Set a Record Rowing Solo Across the Pacific — Here’s the Surprising Way the Chain Responded
When world record holder Kelsey Pfendler turned out to be a fan, Denny's leaned in, without trying to sell anything.
Building a Business
Playing It Safe For Your Brand Reputation Is Actually Hurting Your Bottom Line — Here’s Why You Need to Test New Ideas Publicly
Reports suggest that 1% of campaign ideas originate through testing-and-learning in public — but that's why challenger brands are winning.
By Jacob Ganten
Business News
In an Industry First, Ford Will Use Apple Tech to Power Self-Driving Cars: ‘One of the Most Important Announcements’
For the first time, Apple Maps will affect the next generation of self-driving electric vehicles.
By Sherin Shibu
Business News
Jeff Bezos Wants to Give This Popular Streaming Service an AI Makeover
The Amazon founder wants the company’s massive AI bet to visibly pay off.
By Sherin Shibu
Marketing
The Marketing Skill Nobody Trains You On (And It’s Quietly Killing Your Deadlines)
Most marketing delays trace back not to weak strategy, but to vague requests, invisible work and inconsistent follow-up.
Building a Business
2 Brothers Started a $1.2M Side Hustle as Teens. The Blue-Collar Business Made $3M Last Year: ‘Young People Are Looking for Different Career Paths.’
Kirk and Jacob McKinney's business began with a single pick-up truck.
By Amanda Breen
Building a Business
Website Traffic Is Down. Here’s Why Your CEO Might Be Worrying About the Wrong Number
Marketing may be influencing more decisions than ever before, while many of the tools we have traditionally used to measure that influence are becoming less reliable. The way people make decisions has changed. How we measure the influence of marketing needs to change with it.
Building a Business
Why 80% of Your Product Features Are Dead Weight (and How to Trim the Fat)
Are most of your product features going unused? Learn how to spot feature bloat, eliminate dead weight and focus on the features that truly drive customer satisfaction and growth.
By Murali Nethi
Buying a Franchise
They Bet Everything to Turn a Simple Snack into a Restaurant Brand. Now They’re on Track for $20 Million in Revenue.
Kyle and Maggie Gordon wanted to elevate this food from a mere side note or appetizer to the main dish.
By Sherin Shibu
Marketing
I Own a $1 Million Domain — Here’s the Checklist That Stands Between You and Losing Everything
Most founders treat their domain like a marketing asset when it should be locked down like banking access and production credentials.
Business News
Here’s Why Big Food Companies, Like General Mills and Kraft Heinz, Are Losing Their Grip on Shoppers
These companies have launched multiple initiatives to lure back shoppers, from lower prices to protein infusions — but none have worked.
By Sherin Shibu
Business News
‘It’s Crazy How Much Money They’re Making’: 91³ÉÈËs Are Flooding Apple’s App Store Without Coding a Single Line
One developer intends to quit his job at JPMorgan Chase next month to build apps full-time.
By Sherin Shibu
Side Hustle
Her ‘Surprisingly Satisfying’ Side Hustle Made Over $100K at Farmers’ Markets. Now It’s On Track for $1M: ‘Give Yourself 30 Days.’
Jenny Yue's New Year's resolution inspired a side hustle.
By Amanda Breen
Marketing
What Makes a Killer Meta Ad, According to Experts
Check out these four real life side-by-side examples.
By Liz Brody
Launch Your Business
I Built a $12 Billion Company By Figuring Out How to Come Up With Hit Products. Here’s My Simple Formula.
My lifelong collaborator Reid Hoffman calls me an idea generator. But this framework is what helped turn my ideas into bestsellers.
By Mark Pincus
Buying a Franchise
She Started a Niche Business in Her Basement with $10,000. Now It Does $113 Million in Sales: ‘Took Off Like a Rocket.’
Colette and Andy Bell found a niche market and built a business to serve it.
By Sherin Shibu
Building a Business
Why Companies That Close the Physical-Digital Brand Gap Will Win the Next Decade
Why the strongest brands build digital experiences that reinforce — not contradict — their identity.
By Goran Paun
Business News
TV Star-Turned-CEO Lo Bosworth Knows Social Media Is a Powerful Tool for Building a Business, But Says ‘It Is Eating Away at Our Brains’
Lo Bosworth shares the mindset and strategies she used to found Love Wellness, a company that is revolutionizing women’s health.
By Dan Bova
Building a Business
AI Is Changing How Businesses Are Found Online. That’s Why You Need to Rebuild Your Search Strategy.
Search engines no longer reward the loudest voice. They reward the most trusted one. Here's how to make sure your business is keeping up.
By Tonia Ryan
Building a Business
Your Business May Have Outgrown Your Website. Here’s How to Know Before It Starts Costing You Customers.
As companies evolve, their websites often fail to keep up — creating friction for customers and making it harder for prospects to take the next step.
By Goran Paun
Building a Business
7 Website Mistakes That Are Costing Your Business Customers
Find out why your website may be hurting conversions and what you can do to improve it.
By Arpit Jain
Business News
ChatGPT’s New Work Mode Can Run 95% of a One-Person Business (No Hiring or Coding Required)
OpenAI just launched Work — and it could replace half your AI stack while cutting your software bill.
By Ben Angel
Marketing
The Pursuit of Cultural Relevance Is Getting Risky. Here’s How Brands Can Get It Right.
Brands are rushing into cultural moments, but without a clear role or real experience behind them, relevance can quickly turn into risk.
By Jeff Snyder
Business News
Worried AI Will Take Your Job? Jamie Dimon Says You’re Missing the Bigger Picture.
The CEO of the largest bank in the U.S. minimized concerns about AI’s impact on jobs.
By Sherin Shibu