Marketing
I’ve Brought Dozens of Inventions to Market. Here’s How I Know Which Ones Will Sell.
I get pitched dozens of products a year. Every single one is brilliant. Here's the only test that decides which ones actually make it.
Marketing | Page 2
Building a Business
An American Mom of 5 Fell in Love With a Product Overseas. She Turned It Into a ‘No-Brainer’ Side Hustle Seeing $7 Million Annually.
Colleen Sundlie's potentially "crazy idea" became a profitable business.
By Amanda Breen
Business News
He Left Google After 27 Years. Now He’s Telling Gen Z Not to Master AI.
Jeff Dean was formerly Google’s chief scientist and has advice to share.
By Sherin Shibu
Business News
‘We Have So Much Money Coming In’: This Startup Has Already Sold More Than 200,000 Units of an Unexpectedly Popular Product
This startup launched a mere eight months ago and has seen considerable growth since.
By Sherin Shibu
Building a Business
AI Can Help Customers Find You, But Visibility Is Only Half the Battle. Here’s What Must Come Next.
AI has rewritten the customer journey, and the competitive advantage is shifting from simply being found to being found and ready to respond.
By Arpit Jain
Building a Business
I’m 27 Years Old With a Business Managing $500 Million in Deals. My Clients Might Already Be on Your Phone.
Evelin Herrera's meetings with high net worth individuals inspired her firm.
By Amanda Breen
Buying a Franchise
A&W Is Redesigning Its Restaurants for the First Time in Years — Here’s How It’s Trying to Avoid What Happened to Cracker Barrel
The new "modern heritage" prototype goes retro, leaning into A&W's roadside root beer stand roots.
By Jon Small
Building a Business
2 Sisters Started a Business That Soothes Babies. It Went Viral and Made $5.3 Million Last Year: ‘Living the American Dream.’
Jane Molina and Joy Williams were running another company when they began to build Ninni Co.
By Amanda Breen
Building a Business
Your Website Is Your Most Underrated Growth Asset in the AI Era. Here’s Why.
From UX and mobile performance to personalization and AI-driven discovery, the businesses that win will be those that treat their websites as 24/7 sales and growth engines.
By Arpit Jain
Building a Business
He Was Driving a $40k Car But Didn’t Have $5 for McDonald’s. Now He Runs a Multi-Million-Dollar Business.
At age 14, he didn't know what taxes were. Now he's championing financial literacy.
By Sherin Shibu
Tech
ChatGPT Is an Advertising Platform Now. Here’s What That Means for Your Business.
OpenAI covertly turned ChatGPT into an advertising tool this year. Here's how it works.
By Al Sefati
Business News
Jack in the Box’s ‘Hot Ones’ Promotion Was Supposed to Bring the Heat. So Why Did It Leave Customers Cold?
CFO Dawn Hooper says the spicy limited-time menu was 'highly polarizing.' The chain leaned into a Philly Cheesesteak platform instead.
By Jon Small
Business News
He Runs a $251 Billion Company and Responds to Emails with Just 2 Letters: ‘I Value Efficiency’
He trained his team to communicate in the same way.
By Sherin Shibu
Buying a Franchise
I Shut My Company Down for 2 Weeks Every Year. It’s Helping Fix a Broken Industry — And Proving Skeptics Wrong.
At Haven clubs, parents can drop off their kids and access workspaces. The company has 60 employees.
By Sherin Shibu
Building a Business
How to Create Marketing That Every Generation Responds To
The key to winning more customers is knowing what each generation values and market to them accordingly.
By Joy Gendusa
Business News
Google DeepMind’s Chief AI Officer Got the Job With No AI Training. Here’s What Set Her Apart.
This trait differentiates Lila Ibrahim from the rest, dating back to when she was a teenager working in the cornfields of Indiana.
By Sherin Shibu
Building a Business
His Business Is a ‘Love Letter’ to His Late Mother. It Sold Out and Hit $500K in Sales After Beyoncé’s Mom Gave It a Boost.
Kahh Spence didn't launch the brand many people expected of him.
By Amanda Breen
Side Hustle
2 Moms Used Kickstarter to Launch Their Side Hustle. It Made $2,500 Fast and Is on Track for $30,000 Within Months: ‘Honestly Thrilling.’
Cousins Lauren McDuffie and Rachel Albers set out to simplify a kitchen staple.
By Amanda Breen
Business News
ChatGPT Is Now Giving Out Personal Finance Advice. Here’s Where It Can Go Really Wrong.
Finance experts urge caution when it comes to seeking personal finance advice from AI.
By Sherin Shibu
Marketing
What SEO Actually Costs — and When You’re Being Overcharged
Why SEO costs $500 to $10,000 a month, and how to budget without overpaying.
By Ali Raza
Building a Business
I Dropped Out of Harvard to Build a $2.5 Billion, AI-Powered Company That Paints a Real Picture of Your Health — Including Biological Age
Pranitha Patil's own health struggles inspired her solution.
By Amanda Breen
Business News
Tired of AI Slop on Your LinkedIn Feed? Here’s How the Company Is Pushing Back.
LinkedIn users now have more freedom to report AI content.
By Sherin Shibu
Building a Business
I Sell a Sustainable Product I Believe in, But My Industry Is Misleading Consumers. Here’s the Truth.
A bioplastics CEO confesses what the industry won't: Most claims are misleading. Here's what to look for.
By Vishal Vivek
Business News
The ‘IMDb for Athletes’ Is Here — And Its Founders Built It Without Spending a Dime on Marketing
Meet the actor-turned-founder and the serial entrepreneur who teamed up with Aaron Rodgers to build a platform that tears down the wall between business owners and superstar athletes.
By Dan Bova
Business News
You Could Be Competing Against 250 People for Your Next Role. Here’s How to Stand Out, According to a Hiring Platform CEO.
This CEO has a solution to job-hunting blues.
By Sherin Shibu
Building a Business
If You’re Not Using Chatbots, You’re Letting Customers Down. Here’s Why.
Discover how chatbots can broaden your company's reach and increase efficiency in customer service.
Business News
A Man Lived Inside a Billboard Above Sunset Boulevard for 24 Hours. Netflix Paid Him to Do It.
The stunt is a rare marketing play for a company that usually lets its algorithm do the work. But Netflix could use the buzz.