Marketing Archives

Marketing

Tech

You Can’t Charm an AI Agent Over Dinner — But You Can Pass Its Background Check. Here’s How.

Business discovery is shifting toward "agent-to-agent" marketing, where AI agents evaluate a company's trust signals, documentation, integrations and credibility before human buyers ever see the shortlist.

By Boris Dzhingarov

Building a Business

These 5 Data-Powered Sales Strategies Will Help Smash Targets and Supercharge Growth

By Safwan Sobhan

Side Hustle

2 Dairy Farmers Have a Side Hustle Revamping a Beloved Pantry Staple — And Sales Average $40,000 a Month: ‘It Was So Simple to Start’

By Amanda Breen

Grow Your Business

Your Business Reputation Is Being Judged Before You Enter the Room. Here’s How to Build a Public Record That Earns Trust.

By Kelly Fletcher

Grow Your Business

Your Business May Be Too Measurable for Its Own Good. Here’s What It’s Costing You.

Customers are making more decisions in places metrics can’t fully reach. The result is a growing disconnect between what you can track immediately and what actually shapes buyer confidence.

By Kelly Fletcher

Building a Business

91��s Fail Every Day, Not Because Their Product Failed — But Because Their Story Lacked the One Thing Buyers Need to Say Yes

Founders pour resources into product, engineering and go-to-market, but routinely underinvest in messaging.

By Cara Sloman

Buying a Franchise

A SpongeBob Menu Boosted Burger King’s Traffic 19%. Now Every Chain Wants a Piece of Hollywood.

This summer alone, KFC, Papa Johns, Dunkin, Wendy's and Subway all have major film promotions launching.

By Jonathan Small

Building a Business

Your Prospect Has Already Decided Before Your Sales Process Even Begins. Here’s How to Influence What Shapes Their Decision.

Your prospect has already Googled you, asked around and formed an opinion before your first meeting. Here's how to make sure what they find works in your favor.

By Danielle Sabrina

Marketing

Your Big Moment Fades Fast With Just a Single Press Hit — Build This Engine If You Want Coverage (and Profit) That Lasts

Reputation is built through repeated exposure over time, and the companies that treat media as long-term infrastructure consistently outperform the ones treating it like a one-off campaign.

By Patrick Hagerty

Marketing

7 Marketing Strategies to Implement Before Your Competitors Catch On

Practical marketing strategies that help businesses build stronger visibility, trust and long-term growth online.

By Georgi Todorov

Buying a Franchise

How a Free Cookie Became This Hotel Brand’s Most Valuable Asset

DoubleTree's 700-plus hotels hand out more than 20 million chocolate chip cookies a year. The cookie has even been baked in space.

By Jonathan Small

Marketing

All Your Client Outreach. One Dashboard. One $60 Cost.

Manage outreach from one dashboard.

By Trey Martin

Building a Business

7 Reasons Why Smart 91��s Are Investing in Their Search Presence — and How You’re Losing Money If You Don’t

Managing your search presence doesn't have to be overwhelming; small, intentional steps can make a big difference. Here's how.

By Tonia Ryan

Building a Business

How to Protect Your Email ROI in a Tight Economy (and the One Mistake You Need to Stop Making)

If you want email to keep driving revenue, you need to protect it like any other business asset. Here's how.

By Liviu Tanase

Marketing

The Branding Mistake That Makes Every Marketing Campaign Work Harder Than It Should

A scattered brand identity can weaken even strong campaigns. The fix starts with building a connected brand system. Here's how.

By Goran Paun

Building a Business

His Creative Business Has Made $2.5 Million and Can’t Be Replaced By AI: ‘Price Continues to Go Up’

Tyler Loftis is on a mission to make art more accessible.

By Amanda Breen

Business News

Why Great Products Still Fail — What I Learned After Building a Multi-Million-Dollar Brand

Attention isn’t something you get by building a great product — it’s something you earn by consistently showing up and making your story recognizable in a world where most businesses stay invisible.

By Jake Karls

Building a Business

When Scaling Pressures Hit, Great Small Business Leaders Do These 3 Things Differently

Growth cycles can be exciting yet stressful. Here are three ways strong leaders can successfully guide strained teams through high-growth periods.

By Peter Daisyme

Business Branding

Most Websites Make Visitors Work Too Hard. Here’s How Better UX Fixes That — and Wins You More Customers

A stronger website experience does more than improve usability. It gives visitors the clarity, confidence and direction they need to take the next step.

By Goran Paun

Run Your Business

This Is the Dangerous Trap Making Businesses Bland, Forgettable and Easy to Ignore

Here's how years of shared best practices, optimization and AI-driven efficiency have made differentiation and loyalty harder to sustain.

By Antonia Hock

Building a Business

This 57-Year-Old’s Cheesy, ‘Wildly Fun’ Business Averages $3,200 a Month and Is Headed for $100,000 a Year: ‘Revenue Right Away’

Kiersten Bartlett revamped a beloved childhood snack.

By Amanda Breen

Marketing

I Run a Public Company and Partner With Household Names. Here’s What CEOs Get Wrong.

Most CEOs pursue brand partnerships before they're ready for them. Here's what I learned building collaborations with Reebok, Eddie Bauer and Nautica while running a publicly traded company.

By Harrison Gross

Building a Business

I Sold My Business for $280 Million in Cash. Now, I Invest in Early-Stage Companies — Here’s What Every Young 91�� Should Know.

Dan Graham was interested in business from a young age.

By Amanda Breen

Business News

This Podcast Star Has 17 Million Subscribers. He Gave His Protégé One Valuable Piece of Advice.

Steven Bartlett invested a seven-figure sum in Maggie Sellers Reum’s “Hot Smart Rich” podcast and also became an active mentor, not just a financial backer.

By Sherin Shibu

Marketing

AI Has Changed How Customers Find You — It Hasn’t Changed What Makes Them Trust You. Here’s What You’re Missing.

AI tools are putting brands in front of more consumers than ever. But new research shows that only 15% of consumers actually trust the AI recommendations they receive.

By Scott Baradell

Tech

E-Commerce Brands Are Optimizing Email Content—But Ignoring Visibility

Mailmend built its business around a problem most e-commerce companies do not realize is hurting their email revenue: customers are not seeing the emails that brands are paying to send.

By Logan Simmons