Building a Business
Pretty Doesn’t Pay. Here’s How to Build a Website That Actually Converts.
If you want website visitors to actually buy from you, build a site that engages them on all fronts — both online and off.
Joy Gendusa
Founder/CEO of PostcardMania
91³ÉÈË Leadership Network® Contributor
Joy Gendusa founded PostcardMania in 1998 with just a phone & a computer (no funding or investments), and today generates over $100 million annually with 396 staff. She's passionate about helping small businesses succeed at marketing and grow — because when small business does well, we all win.
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More From Joy Gendusa
Building a Business
How to Create Marketing That Every Generation Responds To
The key to winning more customers is knowing what each generation values and market to them accordingly.
Building a Business
78% of Marketers Struggle to Personalize at Scale. Here’s What Works.
I've increased revenue by nearly $60 million since 2020. Here's how we use data, automation and timing to personalize our marketing and drive action.
Building a Business
As AI Takes Over Search, You Need to Build an Audience No Algorithm Can Take Away. Here’s How.
AI is quietly rewriting how customers find you, but this one overlooked strategy is helping businesses build audiences they actually control.
Marketing
The First Thing Businesses Cut in a Downturn Is Exactly What Grew Ours to $120 Million
In 2008, I made a decision that crippled my revenue until 2010. In 2020, a similar situation arose, but this time, I tried another tactic — and the results led to us nearly doubling revenue in 5 years.
Marketing
3 Marketing Tactics That Cut Through the Noise in an AI-Saturated World
AI may be changing marketing fast, but after 28 years in business and hitting an all-time high in leads last year, here's what still wins customers.
Building a Business
The Email Strategy That Increased My Click-Through Rate By 10% and Converted Cold Leads
Email volume is up 33.9% — here's how we increased CTR 10% and turned cold leads into 631 replies and 95 calls per week.
Marketing
How I Doubled My Revenue Using This ‘Outdated’ Science-Based Marketing Strategy
The research is clear on this one thing — and I've used it to take my business from $60M to nearly $120M in 5 years.
Marketing
AI Is Devouring Website Traffic — But I Hit Record Leads Last Year Anyway. Here’s How.
AI is up, and traffic is down. Here's how I set a new all-time high for leads last year despite AI offering summaries on 21% of all searches.
Building a Business
The $119 Million Reason You Should Never Give Up on a Cold Lead
I emailed 126,148 leads that were over five years old — 61 responded, and seven converted that same week. I'd say that's worth being "annoying" to a few.
Marketing
Your Marketing Budget Is Going to Waste If You’re Making These Common Mistakes
Research shows marketers are throwing away $1 for every $4 they spend. Here are 4 tips I've used to optimize every marketing dollar on my way to $119 million.
Marketing
Americans Will Spend $979 Billion This Holiday Season — Here’s How Your Business Can Claim a Bigger Share
New research shows Americans are festive, fatigued and ready to spend — if you know how to reach them. These tips helped me break through $100 million with a consistently strong Q4.
Marketing
People Are Looking to Spend Less Time Online — Here’s How to Reach Your Audience Anyway
Digital detoxing, the great lock-in — getting offline is going mainstream. I built a $100 million business on tangible marketing, so here's how to reach prospects anywhere.
Marketing
46% of Gen Z Is Limiting Their Screen Time — Here Are 2 Ways to Reach Them Anyway
Gen Z trendsetters are taking "touch grass" seriously these days. Thankfully, I've built a $100 million business on tangible marketing — here are my top tips for your business.
Marketing
I’ve Helped 124,393 91³ÉÈËs With Their Advertising — Here Are My Top 3 Secrets Proven to Generate Results
Consumers are busier than ever, but you can still break through the ad fog with these three road-tested tips.
Building a Business
74% of 91³ÉÈËs Complain the Sales Cycle Is Getting Longer. I Took These 3 Steps to Shorten It and Accelerate My Company’s Growth.
Most entrepreneurs say sales are slowing, but I've improved our growth rate by 239% since 2020. Here's how I did it.
Business Accounting
The Recession Mistake That Cost My Business $1.5 Million — and the Decision That Put Us Back on Top
Two recessions, two very different responses: One cost me millions, and the other grew my business 10% that same year.
Marketing
3 Marketing Trends You Need to Capitalize on Now Before Your Competition Beats You to It
How to stay ahead of the trends — and your competition — before you get left behind.
Building a Business
Feel Like Your Business Is Destined to Stay Small? Here’s How to Break Through and Unlock Explosive Growth.
Follow these marketing principles to take your small business to new heights.
Building a Business
What Our Digital World Is Missing — and How I Turned It Into $100 Million After Dropping Out of High School
I went from high school dropout to $100 million CEO by sticking to one very important learning principle.
Marketing
How I Turned a Marketing Mistake Into $1 Million in New Business
I turned a mistake into $1 million in top-line sales growth from new clients — here's how I did it.
Marketing
The End-of-the-Year Marketing Checklist That Helped Triple Our Annual Revenue Growth
List your marketing metrics and check them twice if you want bigger returns. Here are seven strategies I used to triple our annual revenue growth.
Building a Business
3 Secrets to Finishing the Year Strong — Make These Smart Moves to Boost Your Revenue in the Final Quarter
Three guiding (and little-discussed) principles this founder and CEO has used to grow her business from nothing to over $100 million. Spoiler alert: It's never too late!
Marketing
4 Marketing Triggers You Need to Set Up Now to Supercharge Your New Year
Triggered (or automated) marketing can have a domino effect on your leads and revenue. Here are four marketing automations to set up and knock down before the new year to supercharge your 2025.
Marketing
What America’s No. 1 Beer Can Teach 91³ÉÈËs About Effective Marketing
Modelo upended Bud Light's 20-year reign as America's favorite beer. How they did it is a masterclass in marketing — let me explain.
Marketing
I Asked ChatGPT for a Marketing Plan and Was Shocked at the Result
Generative AI can give us mountains of information on any topic under the sun in seconds — but is it any good at marketing? I had to find out.
Building a Business
3 Ways We Banished the Summer Sales Slump on Our Way to $100 Million
Slow season? Say sayonara! Here are three tried-and-tested methods to keep revenues high when your "slow season" hits.
Building a Business
I Hit $100 Million in Annual Revenue by Being More Transparent — Here Are the 3 Strategies That Helped Me Succeed
Three road-tested ways to be more transparent and build relationships that can transform your business — without leaving you feeling nightmarishly over-exposed.
Marketing
What I Learned From Spending $5.9 Million on Marketing Last Year
Road-tested tips to 6X your revenue per lead, double your social media leads and increase sales conversations. I know because I lived it!
Thought Leaders
The Unseen Reason You Feel So Overwhelmed — and How It Impacts Your Business
Feelings of tiredness and exhaustion are on the rise. Here are a few tips to combat the symptoms within your own business to boost productivity and employee morale.
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