Joy Gendusa Archives

Joy Gendusa

Founder/CEO of PostcardMania

91�� Leadership Network® Contributor

Joy Gendusa founded PostcardMania in 1998 with just a phone & a computer (no funding or investments), and today we generate over $100 million annually with over 380 staff. I'm passionate about helping small businesses succeed at marketing and grow — because when small business does well, we all

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More From Joy Gendusa

Marketing

The First Thing Businesses Cut in a Downturn Is Exactly What Grew Ours to $120 Million

In 2008, I made a decision that crippled my revenue until 2010. In 2020, a similar situation arose, but this time, I tried another tactic — and the results led to us nearly doubling revenue in 5 years.

Marketing

3 Marketing Tactics That Cut Through the Noise in an AI-Saturated World

AI may be changing marketing fast, but after 28 years in business and hitting an all-time high in leads last year, here's what still wins customers.

Building a Business

The Email Strategy That Increased My Click-Through Rate By 10% and Converted Cold Leads

Email volume is up 33.9% — here's how we increased CTR 10% and turned cold leads into 631 replies and 95 calls per week.

Marketing

How I Doubled My Revenue Using This ‘Outdated’ Science-Based Marketing Strategy

The research is clear on this one thing — and I've used it to take my business from $60M to nearly $120M in 5 years.

Marketing

AI Is Devouring Website Traffic — But I Hit Record Leads Last Year Anyway. Here’s How.

AI is up, and traffic is down. Here's how I set a new all-time high for leads last year despite AI offering summaries on 21% of all searches.

Building a Business

The $119 Million Reason You Should Never Give Up on a Cold Lead

I emailed 126,148 leads that were over five years old — 61 responded, and seven converted that same week. I'd say that's worth being "annoying" to a few.

Marketing

Your Marketing Budget Is Going to Waste If You’re Making These Common Mistakes

Research shows marketers are throwing away $1 for every $4 they spend. Here are 4 tips I've used to optimize every marketing dollar on my way to $119 million.

Marketing

Americans Will Spend $979 Billion This Holiday Season — Here’s How Your Business Can Claim a Bigger Share

New research shows Americans are festive, fatigued and ready to spend — if you know how to reach them. These tips helped me break through $100 million with a consistently strong Q4.

Marketing

People Are Looking to Spend Less Time Online — Here’s How to Reach Your Audience Anyway

Digital detoxing, the great lock-in — getting offline is going mainstream. I built a $100 million business on tangible marketing, so here's how to reach prospects anywhere.

Marketing

46% of Gen Z Is Limiting Their Screen Time — Here Are 2 Ways to Reach Them Anyway

Gen Z trendsetters are taking "touch grass" seriously these days. Thankfully, I've built a $100 million business on tangible marketing — here are my top tips for your business.

Marketing

I’ve Helped 124,393 91��s With Their Advertising — Here Are My Top 3 Secrets Proven to Generate Results

Consumers are busier than ever, but you can still break through the ad fog with these three road-tested tips.

Building a Business

74% of 91��s Complain the Sales Cycle Is Getting Longer. I Took These 3 Steps to Shorten It and Accelerate My Company’s Growth.

Most entrepreneurs say sales are slowing, but I've improved our growth rate by 239% since 2020. Here's how I did it.

Business Accounting

The Recession Mistake That Cost My Business $1.5 Million — and the Decision That Put Us Back on Top

Two recessions, two very different responses: One cost me millions, and the other grew my business 10% that same year.

Marketing

3 Marketing Trends You Need to Capitalize on Now Before Your Competition Beats You to It

How to stay ahead of the trends — and your competition — before you get left behind.

Building a Business

Feel Like Your Business Is Destined to Stay Small? Here’s How to Break Through and Unlock Explosive Growth.

Follow these marketing principles to take your small business to new heights.

Building a Business

What Our Digital World Is Missing — and How I Turned It Into $100 Million After Dropping Out of High School

I went from high school dropout to $100 million CEO by sticking to one very important learning principle.

Marketing

How I Turned a Marketing Mistake Into $1 Million in New Business

I turned a mistake into $1 million in top-line sales growth from new clients — here's how I did it.

Marketing

The End-of-the-Year Marketing Checklist That Helped Triple Our Annual Revenue Growth

List your marketing metrics and check them twice if you want bigger returns. Here are seven strategies I used to triple our annual revenue growth.

Building a Business

3 Secrets to Finishing the Year Strong — Make These Smart Moves to Boost Your Revenue in the Final Quarter

Three guiding (and little-discussed) principles this founder and CEO has used to grow her business from nothing to over $100 million. Spoiler alert: It's never too late!

Marketing

4 Marketing Triggers You Need to Set Up Now to Supercharge Your New Year

Triggered (or automated) marketing can have a domino effect on your leads and revenue. Here are four marketing automations to set up and knock down before the new year to supercharge your 2025.

Marketing

What America’s No. 1 Beer Can Teach 91��s About Effective Marketing

Modelo upended Bud Light's 20-year reign as America's favorite beer. How they did it is a masterclass in marketing — let me explain.

Marketing

I Asked ChatGPT for a Marketing Plan and Was Shocked at the Result

Generative AI can give us mountains of information on any topic under the sun in seconds — but is it any good at marketing? I had to find out.

Building a Business

3 Ways We Banished the Summer Sales Slump on Our Way to $100 Million

Slow season? Say sayonara! Here are three tried-and-tested methods to keep revenues high when your "slow season" hits.

Building a Business

I Hit $100 Million in Annual Revenue by Being More Transparent — Here Are the 3 Strategies That Helped Me Succeed

Three road-tested ways to be more transparent and build relationships that can transform your business — without leaving you feeling nightmarishly over-exposed.

Marketing

What I Learned From Spending $5.9 Million on Marketing Last Year

Road-tested tips to 6X your revenue per lead, double your social media leads and increase sales conversations. I know because I lived it!

Thought Leaders

The Unseen Reason You Feel So Overwhelmed — and How It Impacts Your Business

Feelings of tiredness and exhaustion are on the rise. Here are a few tips to combat the symptoms within your own business to boost productivity and employee morale.

Marketing

3 Marketing Blind Spots That Are Holding You Back (and How to Fix Them)

Here are a few common pitfalls business owners encounter when creating a marketing strategy — and how to address them.

Marketing

3 Marketing Secrets to Maximize Revenue in the Month of Love

Attract more customers with these three proven marketing strategies.

Marketing

3 Ways to Personalize Your Marketing for Higher Engagement

Use these three key tips to successfully incorporate personalization into your marketing.

Marketing

The Growth Hack My Clients Hate the Most Is the One That Promises the Biggest Financial Rewards — Here’s What You Should Know

Only a small percentage of my clients practice it, but this growth hack has been a real game-changer for my company.

91��

Joy Gendusa

More From Joy Gendusa

The First Thing Businesses Cut in a Downturn Is Exactly What Grew Ours to $120 Million

3 Marketing Tactics That Cut Through the Noise in an AI-Saturated World

The Email Strategy That Increased My Click-Through Rate By 10% and Converted Cold Leads

How I Doubled My Revenue Using This ‘Outdated’ Science-Based Marketing Strategy

AI Is Devouring Website Traffic — But I Hit Record Leads Last Year Anyway. Here’s How.

The $119 Million Reason You Should Never Give Up on a Cold Lead

Your Marketing Budget Is Going to Waste If You’re Making These Common Mistakes

Americans Will Spend $979 Billion This Holiday Season — Here’s How Your Business Can Claim a Bigger Share

People Are Looking to Spend Less Time Online — Here’s How to Reach Your Audience Anyway

46% of Gen Z Is Limiting Their Screen Time — Here Are 2 Ways to Reach Them Anyway

I’ve Helped 124,393 91��s With Their Advertising — Here Are My Top 3 Secrets Proven to Generate Results

74% of 91��s Complain the Sales Cycle Is Getting Longer. I Took These 3 Steps to Shorten It and Accelerate My Company’s Growth.

The Recession Mistake That Cost My Business $1.5 Million — and the Decision That Put Us Back on Top

3 Marketing Trends You Need to Capitalize on Now Before Your Competition Beats You to It

Feel Like Your Business Is Destined to Stay Small? Here’s How to Break Through and Unlock Explosive Growth.

What Our Digital World Is Missing — and How I Turned It Into $100 Million After Dropping Out of High School

How I Turned a Marketing Mistake Into $1 Million in New Business

The End-of-the-Year Marketing Checklist That Helped Triple Our Annual Revenue Growth

3 Secrets to Finishing the Year Strong — Make These Smart Moves to Boost Your Revenue in the Final Quarter

4 Marketing Triggers You Need to Set Up Now to Supercharge Your New Year

What America’s No. 1 Beer Can Teach 91��s About Effective Marketing

I Asked ChatGPT for a Marketing Plan and Was Shocked at the Result

3 Ways We Banished the Summer Sales Slump on Our Way to $100 Million

I Hit $100 Million in Annual Revenue by Being More Transparent — Here Are the 3 Strategies That Helped Me Succeed

What I Learned From Spending $5.9 Million on Marketing Last Year

The Unseen Reason You Feel So Overwhelmed — and How It Impacts Your Business

3 Marketing Blind Spots That Are Holding You Back (and How to Fix Them)

3 Marketing Secrets to Maximize Revenue in the Month of Love

3 Ways to Personalize Your Marketing for Higher Engagement

The Growth Hack My Clients Hate the Most Is the One That Promises the Biggest Financial Rewards — Here’s What You Should Know

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