91³ÉÈË

No matter what product or service you sell, as the owner of your business, you're really selling yourself. Follow these five tips to create a personal brand that connects with customers.

Is your company promoting itself via influencers? Tread very, very carefully. The FTC is watching.

Gerard Adams and Aubrey Marcus talk about the role of open relationships and psychedelics in building his brand and business.

The influencer marketing industry is projected to be worth $5 to $10 billion by 2020, but research shows up to 24 percent of influencers have falsely manipulated their engagement numbers.

Social media gives businesses that otherwise have a hard time finding their voice a place to experiment.

She had advantages, but she made the most of them.

Collaborating will improve transparency and effectiveness.

Fyre Festival was an immense marketing success, which set it up to be an epic failure in execution.

Growing up in Hollywood shaped my view about authenticity, confidence and personal branding.

Micro influencers have loyal followers who are prone to long-term engagement and higher conversion rates.

Here's how influencer mom Katie Stauffer got her start spotlighting her five kids on social media.

What the festival had plenty of was supermodels and other influencers; what it lacked was everything else.

After 22 years of experience, social media has helped Kristin Ess launch her own brand.

AI healthcare -- such as virtual doctors and smart health apps -- saw a 48 percent growth rate since 2013, according to an analysis by 99designs.

Christen Dominique built a beauty brand and a following of more than 4 million subscribers by showcasing simple, everyday makeup techniques.

Experiential marketing is about creating long-lasting memories. Harness content to boost any experiential campaign's effects.

Young buyers are tech-savvy and can spot marketing-speak a mile away. Show them your authentic brand voice instead.

Users are increasingly leery of the information on social media.

Marketing is being shaped by emerging technologies, methods and patterns.

Gerard Adams meets chiropractor and energy guru Donny Epstein to talk about whether "the grind" is good for you.

Instagram announced it is developing tools to battle the acquisition of fake followers and engagement on its platform, but these tools fail to reveal an important metric for advertisers.