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Andrew Reid

Founder and CEO, Rival Technologies

91�� Leadership Network® Contributor

Andrew Reid is the founder and CEO of . Based in Vancouver, Rival's platform enables companies to create mobile communities they can engage for insights. Reid also founded Vision Critical and is a YPO member.

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More From Andrew Reid

Building a Business

Most Teams Are Using AI the Wrong Way — Here’s How Smart Leaders Avoid Costly Mistakes

AI can dramatically increase speed and productivity, but without human judgment and accountability, it also creates costly mistakes, weak communication and bad decisions.

Thought Leaders

This Common Invisible Barrier Is Sabotaging Your Data-Driven Decisions — Until You Adopt This One Game-Changing Mindset

This one simple shift is changing how companies turn data into decisions—and why most leaders are still missing it.

Thought Leaders

Stop Using AI to Hype Up Your Story, Start Using It to Get Work Done

Everyone talks about AI like they have mastered it. It's time to start using AI to actually get work done.

Human Resources

Adopt This Tiny Habit to Turn Your Team Into a Breakthrough Machine

The most valuable asset in any company isn't a product, a dataset or even a brilliant strategy.

Marketing

Use These 5 Drivers to Make People Actually Care About Your Brand

Traditional marketing is failing — here's how five proven drivers can help you break through the noise, earn real attention and build lasting brand impact.

Business Branding

The Secret to Building Brand Devotion is Not a Loyalty Program. Here’s What Customer’s Really Want.

The idea of consumer loyalty has been around for centuries. But with a growing consumer appetite for privacy and control, it may be time to rethink the traditional brand relationship.

Marketing

How to Stop Consumers From Hitting ‘Unsubscribe’

The "spray and pray" approach to marketing is dead. So before you hit "send" on consumer communications, first ask what they really want.

Thought Leaders

How Brands and Market Researchers Can Leverage Trust in the Post-Pandemic World

Transparency and empathy build trust and create a sustainable competitive advantage for your company.

Marketing

Why Alignment Between CX, Marketing and Insights Is Critical to Creating Ongoing Customer Relationships

As a brand, you're only as good as your last customer interaction.

Marketing

6 Ways to Get People On Board When Seeking Customer Insights

Asking the right survey questions is only half the battle.

Marketing

5 Things Market Researchers Can Learn From Marketers

In our push to better understand the customer experience, market researchers need to be put themselves in the game too.

Marketing

3 Ways to Win Consumer Confidence with Market Research

At the core of market research is a simple question: Do the people you talk to trust you?

Marketing

This is the Key to Winning in the Covid Era

Keeping customers close in turbulent times leads to brand success.

Marketing

Best Practices for Marketing During and After COVID-19

Marketers need to proceed with caution and empathy.

Tech

Could Solving Loneliness Be Streaming TV’s Next Innovation?

Let's bring the fundamentals of human relationships to the technologies we're building.

Marketing

Why Messaging Is the Future of Market Research

Emailing surveys to customers was cool when email was a novelty, but those times are long past.

Marketing

How Two-Way Conversations Can Fix the Influencer Marketing Backlash

Collaborating will improve transparency and effectiveness.

Business News

How Phone Screen Sharing Could Launch New Billion Dollar Industries

A new app called Squad now lets users share their phone screens rather than their faces.

Thought Leaders

Maximizing the Value of Experience Data

Think mobile first.

Thought Leaders

6 Ways the Tough Mudder Changes How You Think About Leadership

The challenges of the race forced teammates to rely on each other and overcome obstacles to reach the finish line.

Thought Leaders

6 Pieces of Conventional Business Wisdom That Are Completely Wrong

Bucking convention is part of the reason we became entrepreneurs in the first place.

Building a Business

Being ‘Authentic’ Doesn’t Mean You Have to Stay Small

Staying authentic at scale can be a challenge, but it's far from impossible.

Tech

What Your Kid Can Teach You About the Future of Your Business

How is it that your 11-year-old can predict the future of enterprise technology better than you?

Tech

‘Who Framed Roger Rabbit?’ Is Now a Prophecy. And You Need to Embrace Virtual Reality.

Brands should ask their customers sooner than later exactly how they want virtual reality integrated into their lives.

Building a Business

How to Thrive in the Live Streaming Revolution

Get set for live streaming, with its gaffes, raw emotions and real people bumbling their way through real situations.

Building a Business

Retail, Health Care and Sports: 3 Industries That Need Customer Love

These business must learn to make changes quickly and adapt in order to stay relevant and be successful.

Marketing

4 Strategies to Keep Customers Coming Back

A social-media complaint can cost a company millions and a review shape a restaurant's fortune. Find out ways that consumer feedback can shape product decisions.

Building a Business

Why Businesses Can’t Afford to Upset Customers (Infographic)

Learn what companies can do if consumers do become unhappy.

Building a Business

Market Research Has Lost Its Mojo. But Here’s How It Can Get It Back.

Now more than ever, consumers want to collaborate with companies and help shape their future.

Building a Business

How Your Business Can Get in on the Sharing Economy

The 'sharing economy' is more than just a buzzword. An entire economy has emerged around the exchange of goods and services between individuals. Here's how to adapt your business.

91��

Andrew Reid

More From Andrew Reid

Most Teams Are Using AI the Wrong Way — Here’s How Smart Leaders Avoid Costly Mistakes

This Common Invisible Barrier Is Sabotaging Your Data-Driven Decisions — Until You Adopt This One Game-Changing Mindset

Stop Using AI to Hype Up Your Story, Start Using It to Get Work Done

Adopt This Tiny Habit to Turn Your Team Into a Breakthrough Machine

Use These 5 Drivers to Make People Actually Care About Your Brand

The Secret to Building Brand Devotion is Not a Loyalty Program. Here’s What Customer’s Really Want.

How to Stop Consumers From Hitting ‘Unsubscribe’

How Brands and Market Researchers Can Leverage Trust in the Post-Pandemic World

Why Alignment Between CX, Marketing and Insights Is Critical to Creating Ongoing Customer Relationships

6 Ways to Get People On Board When Seeking Customer Insights

5 Things Market Researchers Can Learn From Marketers

3 Ways to Win Consumer Confidence with Market Research

This is the Key to Winning in the Covid Era

Best Practices for Marketing During and After COVID-19

Could Solving Loneliness Be Streaming TV’s Next Innovation?

Why Messaging Is the Future of Market Research

How Two-Way Conversations Can Fix the Influencer Marketing Backlash

How Phone Screen Sharing Could Launch New Billion Dollar Industries

Maximizing the Value of Experience Data

6 Ways the Tough Mudder Changes How You Think About Leadership

6 Pieces of Conventional Business Wisdom That Are Completely Wrong

Being ‘Authentic’ Doesn’t Mean You Have to Stay Small

What Your Kid Can Teach You About the Future of Your Business

‘Who Framed Roger Rabbit?’ Is Now a Prophecy. And You Need to Embrace Virtual Reality.

How to Thrive in the Live Streaming Revolution

Retail, Health Care and Sports: 3 Industries That Need Customer Love

4 Strategies to Keep Customers Coming Back

Why Businesses Can’t Afford to Upset Customers (Infographic)

Market Research Has Lost Its Mojo. But Here’s How It Can Get It Back.

How Your Business Can Get in on the Sharing Economy

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