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Attracting a bigger and bigger audience on YouTube with your own videos is time-consuming. Why not have social influencers help you out?

To achieve your crowdfunding goal, think of it as incentive marketing rather than pitching investors.

Samira Kazan teaches physics and math, but her unique smoothie bowls are what gained her more than 600,000 Instagram followers.

There are a variety of tools at your disposal for engaging with influencers and creating campaigns.

It could be the key to taking your business from humble startup to household name.

Invest in video, understand your audience and research the channels they use.

As traditional advertising methods fade, a new generation of young social media mavens -- 'influencers' -- are offering businesses their endorsements in exchange for money or free stuff. But is it worth it?

If you want people to do something for you in return, you have to make them "pay" for the favor.

Go behind the scenes to learn how attaining online fame has shaped the lifestyles and finances of many YouTube personalities.

Don't miss the key insights these thought leaders are sharing.

Reactions on the internet can be knee-jerk and ruthless, no matter how good your intentions are.

#BloggerGate rages on as hotel owner Paul Stenson continues to drag YouTuber Elle Darby.

'Maybe I should tell my staff they will be featured in your video in lieu of receiving payment for work carried out while you're in residence?'

Follow these tips from some of the top models on Instagram.

Books are how we learn from people we admire but are unlikely to ever meet.

More micro-influencers, bigger budgets and attention to tracking will be the trends moving forward.

Here are some tips on building relationships with influencers and leaders to help grow your business.

It's scarily easy to grow your numbers rapidly if you're willing to resort to fake traffic. But if you do, brace yourself for the consequences.

Learn where to reach out, what to say and how to maintain the relationship.

Lainy Hedaya shares how she's used Instagram to build her brand, which has more than 150,000 followers on the platform.

Is it possible that the author of the mega-seller "4-Hour Workweek" had questions to ask me? Yes. That's part of his formula for success.