Sarah Austin Archives

Sarah Austin

Author & Podcaster

Three-time venture-backed startup founder. Reality TV subject in Bravo's 'Start-Ups: Silicon Valley'. Vanity Fair calls her "America's Tweetheart." Today, Sarah founded Pop17, an education platform based in San Francisco. Previously Sarah was an employee at Oracle Corp. at their HQ in Redwood City.

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More From Sarah Austin

Business Accounting

What If Your Startup’s Biggest Threat Isn’t a Competitor — But a Scammer Pretending to Be You? A New Breed of Digital Sabotage Is Here.

Scammers are impersonating real businesses, exploiting customer trust and causing real damage, often before founders even realize what's happening.

Building a Business

The One Real Problem You Must Solve to Make Your Startup Succeed

Some of the most successful startups didn't start with a business plan. They started with a problem. More specifically — a personal pain point.

Business Accounting

Why This Market Dip Is Your Chance to Accelerate Product Velocity, Win Customers and Own the Next Cycle

When markets go quiet and headlines fade, the founders who keep building, shipping, and listening are the ones who will be ready when the next bull run erupts without warning.

Building a Business

The Hidden Risk That Crashes Startups — Even the Profitable Ones

In uncertain markets, the most resilient businesses aren't the biggest—they're the most liquid, able to move fast, adapt quickly and survive when capital gets tight.

Building a Business

Metta World Peace: NBA All-Star-Turned-Web3 Investor Has This Advice for 91��s Launching a Startup

The former Lakers legend reveals what he's looking for in a founder and shares his advice for launching a startup.

Tech

Web3 Is About More Than Tech, Thanks to Its Inclusivity

Web3 as an industry is breaking new grounds for demographics that were previously underserved and underrepresented by Web1 and Web2.

Business Accounting

NFTs Will Soon Be Unavoidable. That’s a Good Thing.

NFT Collectibles may have started off as a fad, but the market growth is undeniable. Soon, the technology behind them will put power back in the hands of the people.

Business Accounting

The New Wave of Web 3.0 Metaverse Innovations

The metaverse is set to fundamentally change the way we interact with the digital world.

Tech

How NFTs are Ushering in the True Age of the Digital Creator

Collectible assets are unique in that they all have no qualitative utility, but are quantifiably scarce.

Tech

The Intersection of Ecommerce and NFTs: How NFT Technology is Changing DeFi

DeFi and fintech startups are putting financial tools in the hands of the average person. NFT technology takes this a step further by offering programmable data and trustless transparency.

Business Accounting

Why 91��s Should Adopt Hybrid Finance

As FinTech proliferates, traditional financial institutions are finding it a tad difficult to keep up with the blistering pace of the increasingly digitized world.

Business Accounting

Equity Fundraising Solutions: Traditional VCs or Cryptocurrencies?

If you're an experienced, well-connected entrepreneur, all you need is a good idea to find an investment. However, if you're new to the game, you may want to learn about equity tokens.

Tech

3 Non-Digital Art NFT Use Cases Set to Take Off

One-of-a-kind music NFTs are making owning music cool again, and decentralized file storage for video becomes a significant opportunity for tech entrepreneurs.

Business Accounting

Privacy, Transparency and Auditability — How the New Generation of Blockchains Are Spurring Adoption

On Bitcoin and Ethereum, every transaction is visible to anyone using block explorers, but zero-knowledge proofs change that.

Business News

A Closer Look at Current Trends Surrounding NFTs

Digital art, augmented reality and games merge with finance.

Business Accounting

A New Breed of Investors Are Driving Purpose Plus Profit

Millennials want a meaningful impact in the world and aren't as focused on money alone.

Business Accounting

History Can Teach Us What’s Next for DeFi

Centralized financial institutions have so much demand from users for decentralized financial services that it's safe to say history will repeat itself in a disruptive way to mainstream finance.

Business Accounting

4 Ways DeFi Can Generate Passive Income

There are several straightforward approaches for maximizing the potential of decentralized finance and open-banking tools.

Business Accounting

Crypto Has Come a Long Way Since the Last Bull Run in 2017. Here’s Why.

Technical developments have changed the game this time around.

Thought Leaders

Meet the Husband-and-Wife Duo Disrupting the Billion-Dollar Floral Industry

How two entrepreneurs started a company, fell in love and are gearing up for this Valentine's Day despite the pandemic.

Business Accounting

4 Lessons From GameStop’s Price Frenzy

Avalanches and tsunamis happen in the natural world. Why not in modern finance?

Tech

How Esports and Gaming Are Bringing Crypto to the Masses

The convergence of blockchain and crypto with gaming and esports provides many opportunities for users, innovators and established players in the space.

Tech

How 2020 Became the Year of DeFi and What’s to Come in 2021

What will be the biggest trend in 2021? Decentralized finance is geared up to be the biggest thing since Bitcoin.

Thought Leaders

From Design to Hospitality: How to Thrive in a Male-Dominated Industry

Celebrity designer Sarah Baeumler was on vacation when she discovered an abandoned resort and purchased it on a whim. Now she's at the forefront of the Caribbean tourism industry with advice for future hoteliers.