Building a Business
How We Use Twitter to Build Products People Love
This simple change can help you feel closer to your customers and create better solutions to their problems.
By Leo Widrich
Customer Relationship | Page 6
Building a Business
Earn Customer Trust and the Rest Will Follow
For entrepreneurs to succeed, customers need to trust in the brand. Here are three tips on building trust from the get-go.
By Mike Laven
Building a Business
Fashioning a Memorable Retail Experience That People Will Share
Building a brand that promotes a true sense of community requires an investment in the customer experience beyond optimizing a handful of social media accounts.
By David Rekuc
Marketing
3 Steps to Happier Customers
Adopt best practices to weather the storms of an Internet business. Engage in the fine art of keeping your online visitors satisfied.
By Belinda Chan
Marketing
Stop Trying to Kiss Your B2B Clients on the First Date
They're not like those other B2C customers.
Building a Business
5 Tips on Building an Epic Customer-Support Team
When every move your company makes can be easily amplified to thousands over the social web, you need to make every interaction with your customers exceptional. Here are a few secrets on creating a rock-star customer-service team.
By Leyla Seka
Building a Business
How to Increase Revenue Without Actually Selling
You are sitting on a gold mine. Here is how to capitalize on it.
Building a Business
How the ALS Association Can Keep Its Momentum Going
The non-profit, along with businesses, can utilize three secrets of customer-relationship management software to effectively follow up on leads.
Online Presence
How to Fire Back at an Angry Customer on Social Media
The way you respond to customers can improve the reputation of your business, or tear it down in an instant.
By Peter Gasca
Building a Business
Not Closing Sales? Look to These 5 Mistakes.
You should be reflecting on what has gone right and what has gone wrong in the past, but these errors may be contributing.
Building a Business
Create an Unforgettable Customer Experience With These 5 Tips
Small businesses may think they have a disadvantage when it comes to competing against the big guns but one place they can shine is in delivering exceptional customer service.
By Peter Karpas
Building a Business
3 Steps to Determine Product-Market Fit
For entrepreneurs to succeed, they need to figure out consumers' needs and develop a product to solve these issues. Here are a few steps to help you determine product-market fit.
Building a Business
Personalized Marketing Is No Longer a Luxury
No business can afford to ignore this trend. Consumers today are plugged into multiple channels and served with content at every turn.
By Eric Siu
Building a Business
8 Ways to Optimize Your Network
The value of your network has everything to do with how you cultivate relationships and little to do with how many names you can drop.
By Josh Mait
Building a Business
6 Ways to Keep Clients Happy
In the highly competitive business world, it is imperative to keep customers content. Here are a few simple ways to keep clients satisfied and loyal.
By Carm Lyman
Building a Business
Don’t Fire These 3 Rotten Customers, Profit From Them
Deciding not to deal with certain people is like leaving money on the table. How's how to deal with these clients sure to give you a headache.
By Gene Marks
Building a Business
Treat Your Customers Like You Love Them (Why Wouldn’t You?)
Things go wrong. It happens. When they do, though, use it as an opportunity to earn trust.
By Stephen Key
Building a Business
5 Things You Never Should Say to a Client
Navigate the minefield of customer relationships carefully. Each buyer brings a different personality and expectations to manage.
Marketing
Behind the Curtain of Yelp’s Powerful Reviews
The website could bring in more customers, or scare them away. Can business owners do anything to fight back?
By Leigh Held
Building a Business
Before You Break Up With That Problem Customer, Go Down This List
Firing a client is a very serious decision that should not be taken lightly. So do these four things before it gets to that point.
Building a Business
Forget Customer Service, Think Customer Wowing
If you want to create life-long clients, you need to impress people right from the start.
Marketing
The Secret to Recovering From a Negative Customer Review
It's hard to prevent your business from ever making a mistake (or a consumer from thinking so) but here's what to do when your firm is called out online.
Building a Business
Your Company Shouldn’t Need to Shout ‘The Customer is King!’
Put the customer at the center of your business and they will know they are king, without all the yelling.
Online Presence
You Win When Using Giveaways to Grow Your Social Audience
Contests and sweepstakes with prizes your targeted audience likes will engage customers and spread your brand.
Human Resources
Do Startup Cultures Have to Be Profane?
Swearing and obscenity grant psychological release but they may turn off potential customers and thwart career advancement.
By Derek Lidow
Thought Leaders
Want to Build Loyalty? Remember, Everyone Loves Free Stuff.
There's no easier way to tell a customer or employee that you care then with a gift. And it doesn't even have to cost that much.
By Gene Marks
Building a Business
Don’t Let Your Business Be Held Hostage by a Nightmare Client
Here are the warning signs that a customer relationship is turning toxic and you need to get out.