In spite of the popularity of online shopping, most people still prefer talking to a live customer representative when they have questions or complaints.
The success of the Girl Scouts' selling diet-busting boxes of cookies, year after year for generations, rates as one of the best marketing programs ever.
Richard Branson, Jeff Bezos, Elon Musk and Larry Page have harnessed technology to build companies of enormous influence and scale, says the co-author of the new book 'Bold.'
Sometimes a consumer won't be able to describe the need clearly but if you can figure out how to best provide the right service, you'll score the business.
You don't have to have a perfect business, but it does need to be 'good enough' to attract your target audience and land sales. Follow these tips to bring in more business.
As consumers become savvier and increasingly overwhelmed with sales and marketing messages, they've begun to tune out. Here is how to reel them back in.