Marketing
Behind the Curtain of Yelp’s Powerful Reviews
The website could bring in more customers, or scare them away. Can business owners do anything to fight back?
Leigh Held
Leigh Held is a New York City-based freelancer. She is a regular contributor for Jim Cramer's site . Held has also written for Forbes.com and the sports section of the Boston Globe, where she got her start while at the Boston University College of Communication.
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