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The digital ad space is rife with fraud and bots, stealing your precious marketing dollars.

Although all businesses with an online presence should invest in search engine optimization, it isn't the end-all, be-all when it comes to driving traffic to a professional website.

Here's when, why and how to do advertising without relying on a brand.

It's hard to cut through the noise.

The entrepreneur and investor, shares his take on parental leave and work-life balance.

Ads are all about making a connection with another person. Use all that data at your fingertips to guide the process.

Don't stretch the truth the way Volkswagen, New Balance, Airborne, Splenda, Rice Krispies and Red Bull did.

Artificial intelligence will transform advertising in the near future.

These tricks will ensure your business can weather the Facebook ad adjustments.

It's a primal thing.

If consumers associate your product with fear, they may not have a strong connection to your brand.

Make the right decision when it comes to the person managing your PPC campaign.

The Cambridge Analytica scandal arrived too late in the quarter to weaken the tech giant's financial performance or user count.

These six tips will help you write professional copy, even if you're a complete novice.

Facebook is phasing out the advertising tool in an effort to protect users' privacy, amid criticism over the Cambridge Analytica data abuse scandal.

You probably know that your online activity creates a data trail. But technology is creeping into the offline world, making it difficult to go anywhere without leaving a trace.

Brands can and should evolve as the market changes. But be sure you are rebranding for the right reasons.

The Cambridge Analytica controversy triggered the Firefox developer to press Facebook to change its default privacy settings for app permissions.

Getting diversity right in advertising starts with hiring a diverse team.

Facebook is destroying us through a diet of noise and anger. But it doesn't need to be subject to regulation: it needs a conscience.

Invest in video, understand your audience and research the channels they use.