91³ÉÈË

Here's why you need more video than ever.

In a world where privacy is on everyone's mind, Apple is saying to the technology industry that it stands alone.

We are witnessing a moment in video marketing history where human editors are becoming obsolete.

Marketer John Crestani shares some of his favorite tactics for getting the word out on his products.

The key is to success is to integrate influencers into your marketing team.

Attracting new customers is much more difficult than retaining one

Google decides to ditch the requirement of a YouTube Premium subscription in order to watch YouTube Originals. Instead, in all but a few cases they will be free for everyone to view and supported by ads.

What can your business do to get inside the minds of your shoppers and drive sales?

Choose who sees your ad and what they are watching at the time.

Chances are, your target audience is there.

Use your clout as an entrepreneur to be the change agent you wish to see in the world.

There's no reason to be afraid of new technology, as long as you're committed to great content and innovative storytelling.

Follow these three tips for cost-effective content marketing and social media strategies to stake your spot in the digital ad space and grow.

To catch the eyes of pixel-jaded consumers, creative brands are taking it outside.

Advertising or conversion optimization? Do the math before you answer.

Surprise, surprise.

Hidden fees and charges are making holes in your advertising budget. Is there a way to avoid that?

The people burning their Nikes weren't buying many shoes anyway but those who support the ad are the people Nike anticipates will buy shoes for decades to come.

Bid strategically on keywords that can convert for your business.

Behavioral marketing will be a key player now.

Target subscribers instead of snagging random visitors.