Buying a Franchise
Franchises Like Taco Bell Are Stealing This Strategy from Nike — And It’s Working
To stand out, chains are borrowing 'drops' from sneaker culture, serving up merch and food to restaurant fans.
Marketing | Page 9
Marketing
5 Signals That Influence Claude and ChatGPT Recommendations in 2026
As AI search is expected to eclipse traditional search engines by 2027, businesses need to understand the signals that influence AI recommendations.
By Simon Moser
Business Branding
Why You Can’t Afford to Ignore Personal Branding Anymore — and How to Make Sure Yours Drives Real Growth
Business owners who fail to build a credible personal brand lose trust, miss opportunities and weaken their competitive position in a digital-first economy.
By Scott Keever
Business News
She Turned a ‘Devastating’ Business Blow Into a ‘Content Engine’ — Making $30K In a Day With a Product Sold Every 70 Seconds
Kelly Bozigian tapped into what sets her business apart.
By Amanda Breen
Marketing
Why Speed Beats Perfection in Modern Marketing — and How Fast Teams Turn Early Launches Into Outsized Growth
The teams that win aren't the ones that perfect campaigns before launch, but the ones that ship early, learn from real customer data and continuously optimize faster than their competitors can react.
Marketing
What Your Domain Name Is Quietly Saying About Your Brand Before You Do
Your domain says a lot about your brand, long before you meet with a potential client or customer. It's an asset that can quietly appreciate over time. Here's what it tells the world about your brand and why it matters.
Building a Business
Gen Z Buyers Are Tuning Out Traditional Marketing. Here’s What It Takes to Earn Their Attention.
To win Gen Z buyers, your marketing needs to teach first, prove value fast and let them explore on their own terms.
By Kim Lawton
Business Branding
Why Q2 Is the Most Overlooked Opportunity to Fix Your Brand Strategy
As Q2 unfolds, many brands quietly realize their early-year strategies aren't delivering as expected. This is the moment that separates stagnant brands from growing ones.
Marketing
Your CMO Won’t Last 3 Years. Here’s the Conversation That Would Change That.
Why most CMO hires are set up to fail before the offer letter is even signed — and what CEOs should do differently.
Marketing
I Studied How AI Recommends Local Businesses. Here’s What Actually Drives Visibility.
Local businesses are in an excellent position to capitalize on AI visiblity opportunities.
By Simon Moser
Marketing
AI Now Decides Which Brands Consumers See First — Is Yours One of Them?
AI is becoming the new place where people discover and compare products, so businesses need to optimize for AI-driven decisions before customers ever reach the checkout page.
By Slava Bogdan
Business Branding
How to Build Brand Authenticity the Right Way — and Ensure Customers Feel It at Every Touchpoint
Brand authenticity is rarely shaped by what a company says about itself. It's built through the consistency of what people encounter online, in physical spaces and at every point in between.
By Goran Paun
Marketing
Use These 7 High-Impact Moves to Master Seasonal Advertising Before Your Competitors Do
Continuous advertising doesn't always mean effective advertising.
By Tonia Ryan
Building a Business
Eighty Percent of Our Customers Are First-Time Buyers. This Nostalgia Strategy Gets Them to Pull Over.
When customers feel like they are participating in something real, they react instinctually.
Building a Business
Why a Well-Designed Website Is No Longer Enough — and What Actually Turns Visitors Into Buyers
For years, entrepreneurs were told to refresh, redesign and optimize. The result was better-looking websites that often changed very little.
By Goran Paun
Building a Business
You’re Getting the Leads — So Why Aren’t You Growing? Here’s Where You’re Losing Them.
Leads don't equal growth. Focusing on conversion and customer experience is what actually moves the needle.
Building a Business
This Mother and Daughter’s Self-Funded, Celebrity-Loved Brand Brings In 7 Figures With Ads ‘I Took With An iPhone In My Bedroom’
Gina Kuyers and her daughter Margot Adams envisioned a different kind of women's wear.
By Amanda Breen
Buying a Franchise
Burger King’s CEO Took Calls From 1,500 Customers. What Happened Next Is Already Showing Up in Restaurants.
Tom Curtis took so many calls that his wife made him stay on the porch—and the conversations are fixing broken signs and shaping the menu.
Building a Business
I Used My Childhood Sewing Machine to Solve a Frustrating Workplace Problem — My Business Will Make $1 Million This Year
Jane Helman's spilled coffee led to a lucrative business idea.
By Amanda Breen
Marketing
The Search Engine Is Becoming a Decision Engine. Here’s How to Survive the AI ‘Zero-Click’ Era.
How businesses can adapt to the zero-click economy and stay visible in an AI-driven search landscape.
By Al Sefati
Business News
Why We Invest in Therapy Every 7 to 10 Days as a Business
What scared me most about building Mid-Day Squares with family wasn’t the risk or uncertainty, but the possibility of damaging the relationships behind the business.
By Jake Karls
Thought Leaders
Faking ‘Purpose’ Backfires — Here’s How to Stand on Your Principles Without Overselling
Before you commit to a big ad spend trumpeting your good works, hit pause.
By Aytekin Tank
Marketing
Public Relations Has Become Machine Relations — Most Founders Have No Idea What This Means
AI now decides whether your earned media gets surfaced, cited or ignored. Here is why founders need to rethink PR strategy right now.
Marketing
Why Your Brand Needs to Start Using Real Photos, Not Generic Imagery
Here's how to invest in custom visuals and turn that content into years of stronger engagement, trust and brand differentiation.
Business News
These Major Brands Are Going All In On America’s 250th Birthday — From Birthday Cake Cheerios to ‘American Dew’
As America's 250th birthday approaches, brands like Coca-Cola and Steak 'n Shake are rolling out red, white and blue products.
Building a Business
This Doctor Saw a Problem Impacting Over 60% of Americans. The Business He Started to Solve It Makes $100 Million a Year.
Dr. Lior Lewensztain was unimpressed by the products available in U.S. grocery stores.
By Amanda Breen
Building a Business
Why Founders Need to Build Trust Before They Can Monetize Attention
A concise founder-focused article arguing that while attention and virality can be engineered, long-term business value comes from protecting audience trust through disciplined monetization decisions and a clear "Trust Stack" filter.