Moe's Southwest Grill logo

Moe's Southwest Grill

Mexican food
Investment
$644,000
Initial Franchise Fee
$35,500
Units
575
Growth Rate
-10%

Overview

Industry
Food
Founded
2000
Franchising Since
2001
Parent Company
GoTo Foods
Leadership
Michael Smith, Chief Brand Officer
# of Employees at HQ
91
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Units and Growth Chart

Sponsored Content

About Moe's Southwest Grill

Bring Moe's To Fans Who Crave Something Different.

Moe's Southwest Grill is all about big flavor, good vibes, and doing things a little differently. From fresh-made burritos and tacos to the famous free chips and salsa, Moe's has created a dining experience that keeps guests coming back. If you're looking for a franchise opportunity with personality and a passionate fan base, Moe's offers a chance to grow with a brand that celebrates individuality and welcomes everyone to the table.

Recognizable Brand, Distinct Personality

Since 2000, Moe's has grown to more than 550 restaurants across 30 states, building a loyal following through bold flavors, customizable menu options, and a fun, welcoming experience.

Flexible, Customizable Menu

A streamlined ingredient lineup creates a wide variety of menu options, giving guests plenty of ways to make every meal their own.

Built On Shared Strengths

As part of the GoTo Foods family, Moe's franchisees benefit from shared resources, operational expertise, and purchasing relationships.

Multiple Real Estate Opportunities

Moe's can operate in a variety of formats, including freestanding locations, endcaps, in-line spaces, and food courts.

Designed For Today's Consumer

In addition to dine-in service, Moe's offers catering, online ordering, and third-party delivery options.

Portfolio-Powered Purchasing

As part of the GoTo Foods family, franchisees benefit from shared purchasing relationships and supply chain efficiencies.

Bring The Moe's Experience To Your Community.

Moe's Southwest Grill combines a recognizable brand with the flexibility to serve a wide range of communities and lifestyles. With multiple restaurant formats, off-premises ordering capabilities, and support throughout the franchise journey, Moe's offers entrepreneurs an opportunity to grow with a brand that has been welcoming guests since 2000.

Whether you're expanding your portfolio or exploring franchise ownership for the first time, Moe's offers an opportunity built around bold flavor, real personality, and an experience that doesn't follow the expected path.

"MOE’S HAS RECENTLY MADE SIGNIFICANT STRIDES IN ITS MODERNIZATION, MAKING SURE THAT WE PROVIDE A SEAMLESS ONLINE ORDERING EXPERIENCE, UPDATED INTERIORS WITH ENGAGING IN-STORE GRAPHICS SHOWING OUR BOLD PERSONALITY AND A NEW LOGO, ALL WHILE SERVING THE SAME DELICIOUS FOOD OUR GUESTS CRAVE. THIS IS A BRAND I AM EXCITED TO GROW WITH INTO THE FUTURE. BIG THINGS ARE AHEAD!"
ROGER WAGNER MOE'S FRANCHISEE

Investment Details

Initial Franchise Fee
$35,500
Initial Investment
$644,000 - $2,000,000
Net Worth Requirement
$1,000,000
Cash Requirement
$300,000
Royalty Fee
5%
Ad Royalty Fee
3%
Technology Fee
0
Term of Agreement
20 years
Is Franchise Term Renewable?
Yes
Financing
Third Party
Veterans Incentive
$10,500 off franchise fee

Available Territories

Franchising opportunities available in the following regions

States

AK AL AR AZ CA CO CT DC DE FL GA HI IA ID IL IN KS KY LA MA MD ME MI MN MO MS MT NC ND NE NH NJ NM NV NY OH OK OR PA RI SC SD TN TX UT VA VT WA WI WV WY

Training & Support Programs

Comprehensive training and ongoing support to help you succeed

Training

On the Job Training
150 hours
Classroom Training
50 hours

Ongoing Support

Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform

Marketing Support

Ad Templates
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations & Requirements

Key operational details and requirements for running this franchise

Is absentee ownership allowed?
No
Can this franchise be run from home/mobile unit?
No
Can this franchise be run part time?
No
# of employees required to run
15
Are exclusive territories available?
Yes

Ranking History

Moe's Southwest Grill performance in the Franchise rankings over recent years

Additional Rankings

Curious to know where Moe's Southwest Grill ranked on other franchise lists? Find out below.

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by 91³ÉÈË Media. Our listings and rankings are solely research tools you can use to compare opportunities. 91³ÉÈË stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022