Company Overview
Voxie is a conversational SMS marketing and automation platform positioned specifically for franchise and multi-location brands. Its model gives franchisor teams centralized control over messaging strategy, compliance, customer targeting, and performance visibility while enabling franchisees to use locally relevant text campaigns and one-to-one conversations.
Services Offered
- Franchise-oriented SMS marketing campaigns, including localized promotional, retention, lead follow-up, and win-back messaging.
- Automated messaging flows that can engage leads and customers at the local level, then hand conversations to a team member when needed.
- Corporate governance tools, including national opt-in/opt-out management, audience parameters, regional groups, role-based access, and brand-approved templates.
- Franchise Hub and AI-driven messaging intelligence to help corporate and local operators coordinate campaigns, analyze performance, and support customer engagement.
Value Proposition
- Industry Specialization:
- Franchise and multi-location consumer brands, with particular relevance to restaurants, retail, and service businesses,.
- Key Benefits:
- Centralized management of SMS consent and brand rules.
- Localized, automated lead and customer follow-up.
- Cross-location visibility for benchmarking stronger and weaker-performing units.
- Franchise Expertise:
- Voxie markets itself as purpose-built for franchising and cites franchise customers including Sonic Drive-In, Oxi Fresh, Edible Arrangements, and The Learning Experience. Its Franchise Hub product is specifically designed for franchise networks.
Company Snapshot
Year Founded
2018
Headquarters Location
Atlanta, GA
Key Executives
Adam Waid, CEO; Tim Hitchner, VP of Product; Shane Welch, VP of Customer Experience; Kelsey Livingston, Head of Finance and Operations
Number of Locations
1-10
Industry
Marketing & Advertising