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Company Overview

SHIFT Communications is an integrated public relations and communications agency that positions its work around measurable business outcomes, including demand generation, brand credibility, relevance, and visibility. Its mix of earned, paid, shared, and owned communications can be relevant to franchise systems seeking to strengthen brand awareness, support consumer acquisition, and create consistent narratives across markets.

Services Offered

• Media relations and earned-media programs designed to increase visibility and credibility. Integrated communications strategy spanning paid, earned, shared, and owned channels.
• Thought-leadership strategy and executive communications, including social, news media, and speaking opportunities.
• Marketing communications and AI search optimization/visibility services.

Value Proposition

• Industry Specialization:
• SHIFT serves consumer, technology, health, artificial intelligence, blockchain/Web3, retail and customer experience, fintech/services, industrial, and workplace sectors.
• Key Benefits:
• Helps franchise organizations build brand-level awareness and credibility.
• Develops newsworthy narratives that may support local-market demand.
• Coordinates messaging across media, content, executive visibility, and search-oriented communications.
• Franchise Expertise:
• SHIFT identifies McDonald’s among current or past consumer clients—evidence of experience supporting a major franchise-related brand ecosystem.