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Company Overview

Over The Top (OTT) is a marketing agency and technology provider focused on franchise systems in the health, wellness, beauty, and related industries. It combines national and hyper-local marketing programs with franchisee engagement technology, lead handling, appointment booking, and location-level reporting designed to help multi-unit brands scale while maintaining brand consistency.

Services Offered

• National, regional, and local marketing strategy, creative development, media planning, and campaign execution.
• Search advertising, including geographically coordinated campaigns, localized landing pages, and regional market-share programs for franchise systems.
• Paid and organic digital marketing across social, search, and content channels, with localized social execution intended to complement national creative.
• Carbon, a franchisee engagement platform providing lead capture, AI voice support, automated SMS follow-up, appointment booking, standardized messaging, and location-level performance reporting.

Value Proposition

• Industry Specialization:
• Primarily health and wellness franchising, with stated experience serving national franchises in health and beauty services.
• Key Benefits:
• Enhances local demand generation through market-specific search and social programs.
• Provides centralized brand and compliance controls across locations.
• Makes spend, leads, bookings, ROI, and cost per lead more visible at the individual-location level.
• Franchise Expertise:
• OTT describes itself as “battle-tested” in franchising. Testimonials from leaders at The Joint Chiropractic and Modern Acupuncture specifically reference OTT’s understanding of franchise-system marketing and national-to-local support.