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Company Overview

Hello Mastermind is a professional-development and peer-advisory program for franchise executives, positioned within Franchise Assembly’s events and education business. It combines small, role-relevant peer groups, live retreats, virtual workshops, monthly calls, and ongoing Slack-based collaboration to help franchise leaders address current business challenges and implement practical ideas within their systems.

Services Offered

• Small peer advisory groups for franchise marketing executives, franchise development executives, growth marketers, and supplier partners; groups target approximately 12 to 15 participants and are designed to avoid direct competitive conflicts.
• In-person Hello Mastermind retreats.
• Monthly virtual peer sessions and dedicated Slack channels for continuous accountability, connection, and knowledge sharing.
• Live training and workshops covering franchise development, leadership, marketing, and related professional-development topics.

Value Proposition

• Industry Specialization:
• Franchise systems and their executive teams, particularly franchise marketing, franchise development, growth, leadership, and supplier-partner functions.
• Key Benefits:
• Peer benchmarking and problem solving.
• Continuing accountability through monthly sessions and Slack.
• Practical ideas and training that leaders can bring back to their franchise systems.
• Franchise Expertise:
• The program is founded by Liane Caruso, who has more than 20 years of franchise experience.
• Franchise Assembly was founded in 2023 by Caruso and Michael Hyam to provide modern, hands-on education and events for franchise professionals. Its site includes franchise-focused programming spanning marketing, development, operations, and leadership.