91³ÉÈË

Company Overview

The Franchise Growth & Marketing Conference (FGMC), formerly the Franchise Customer Experience Conference (FCXC), is an annual franchise-industry event jointly produced by Franchise Update Media and the International Franchise Association (IFA). The event is focused on helping franchisor marketing, technology, operations, and growth leaders improve unit-level economics. Its programming centers on translating brand strategy, customer acquisition, marketing technology investment, and customer experience initiatives into measurable demand, revenue, and franchisee profitability.

Services Offered

• Educational programming through growth pathways, workshops, learning labs, and conference sessions focused on AI, martech, data-driven growth, loyalty, consumer value, and unit economics.
• Peer learning and networking for C-suite leaders, CMOs, marketing teams, field operations, CRM/loyalty teams, and technology leaders within franchise systems.
• Case studies, benchmarking content, and franchisor-supplier co-presentations designed to show real operating and marketing outcomes rather than product pitches.
• Sponsorship and thought-leadership opportunities for suppliers serving franchise brands in customer acquisition, marketing technology, automation, loyalty, and operational efficiency.

Value Proposition

• Industry Specialization:
• Franchise systems across industries; content is particularly oriented toward franchisor marketing, growth, customer experience, operations, CRM/loyalty, and technology functions.
• Key Benefits:
• Identifies approaches to improve unit-level revenue and same-store sales.
• Helps teams evaluate marketing and technology investments through ROI and adoption.
• Supports stronger local marketing execution and customer-demand generation across a franchise network.
• Franchise Expertise:
• The conference is franchise-specific and is presented as an IFA partnership event with Franchise Update Media. Its format includes franchisor/supplier case studies and content aimed at emerging franchisors through mature multi-unit systems.