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Company Overview

Catalyst is a strategic marketing, sales, operations, and growth advisory firm serving emerging and midsize franchise and multi-location brands. Its work centers on aligning customer acquisition, franchise development, unit-level economics, operational performance, and enterprise-value goals through advisory engagements that can include hands-on executive support.

Services Offered

• Executive-level growth advisory covering unit economics, market positioning, scalable infrastructure, and enterprise value creation.
• Performance marketing, local-market growth systems, customer acquisition, franchise-development marketing, and multi-location visibility.
• Franchise sales and territory-growth support, including lead-generation systems, broker strategy, sales enablement, candidate-journey optimization, and expansion planning.
• Operational and technology oversight, including CRM, reporting, attribution, marketing technology, AI integration, agency/vendor alignment, and franchisee-support performance systems.

Value Proposition

• Industry Specialization:
• Franchise and multi-location businesses, with demonstrated exposure to automotive, home services, pet care, restaurants, fitness, beauty/wellness, and children’s concepts.
• Key Benefits:
• Improves visibility into the relationship between marketing spend, conversion, and revenue.
• Supports stronger local customer acquisition and franchise-development pipelines.
• Aligns field operations and franchisee support with measurable retention, profitability, and scalability goals.
• Franchise Expertise:
• Cofounder David Barr has held leadership, board, investor, franchisor, and franchisee roles across brands including Pet Supplies Plus, Capriotti’s, Checkers/Rally’s, Chicken Salad Chick, Dogtopia, College Hunks, Domino’s, KFC, Taco Bell, and Outback Steakhouse.
• Cofounder Madeleine Zook brings multi-unit franchisee and franchise marketing leadership experience, including prior work with MaidPro and advisory work for brands such as Tint World, Stratus Clean, Rolling Suds, and Premium Service Brands.