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I've sat on both sides of the SEO sales call for years. Here's exactly how I'd vet an agency — and the red flags I'd walk away from — if I were the one writing the check.

In a world where good technology quickly enables bad deeds, monitoring your brand identity and SEO safety needs to be as common as monitoring traffic, leads and conversions from your marketing programs.

Being aware of these keyword research errors enables you to create an effective SEO plan and avoid actions that may harm your Google rankings.

The more you can avoid these destructive practices, the better poised you'll be for clear, long-term gains.