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Most metrics and analytics ignore conversions on cellphones. Is your ROI calculation completely wrong?

What if you end up spending more money on it than it's worth?

Trust, authenticity and word-of-mouth advertising are your best tools.

Success in the digital retail world requires paying attention to trends so you don't get left behind.

Showing the ROI of content marketing is difficult because it doesn't directly impact financial results for the company.

ROI takes time to manifest. So, what's wrong with starting today?

Start with the basics, plan thoroughly with lavish attention to detail and voila! The results are brilliant.

CRO is the newest 'it' tool for marketers globally. Is it on your radar yet?

If you want to stop cringing every time you look at your marketing budget, consider using one or all three of the methods.

Launching a digital marketing strategy doesn't happen overnight. Three tips to better allocate time and money to the effort.

Hiring a marketing agency is an exciting experience for a business, but don't get overzealous.

In-person meetings build rapport with potential clients but calculate the trip's ROI before booking your flight.

A well-maintained email marketing program rises above the noise and provides a return on investment unmatched by other digital-marketing efforts.

Learn to measure the return on your online marketing dollar with these tips from a marketing expert.

Here are a few ways to shift your thinking away from the dollars-generated-per-webinar mindset and toward a focus on how your content powers your entire sales and marketing engine.

Use this six-step process to make sure you have more gut than glut in your marketing budget.

Here are three lucrative lessons learned from my large but wise investment in Facebook ads.

It's hard to be a perfectionist when you are an entrepreneur. Frankly, it's also often counterproductive.

First impressions are a one-shot deal. For email marketers, they only come once in an inbox. Here's how not to blow that all-important initial email contact with fresh subs.

Here's a three step plan to help you apply the right set of tools and data-mining strategies to get the most out of your ROI measurement plan.

Until there is a currency tied to the size of your ego, doing activities that support your goals is a better business investment.