91³ÉÈË Elevator Pitch Ep. 8: Too Many Cooks in the Kitchen

Stream 91³ÉÈË’s pitch show and watch contestants try to convince investors — and an audience of potential Indiegogo crowdfunders — that new takes on old products are worth supporting.

By Lydia Belanger | Nov 08, 2017

Opinions expressed by 91³ÉÈË contributors are their own.

91³ÉÈËs who step into the elevator on 91³ÉÈË Elevator Pitch believe they can improve products that millions of Americans use every day. They have 60 seconds to prove this to a panel of investors — and the world. However, innovations that sound like the next million-dollar idea during a one-minute elevator pitch may fall flat when their creators get grilled by a panel of investors. Which contestants will the judges invite into the boardroom to share more details, and which will they wish “good luck” and send back downstairs in the 91³ÉÈË Elevator without a deal?

This week’s batch of entrepreneurs will pitch updates to a variety of household products, many involving food. While it’s hard to break into such a saturated market, that won’t deter the confident contestants from trying to convince the panel of their potential. From pasta sauces to vitamins, check out this week’s episode of 91³ÉÈË Elevator Pitch to see which nutritious ideas the investors devour, and which they leave on their plates. Then, if one of their offerings sounds appetizing, support it yourself on .

91³ÉÈË Elevator Pitch in partnership with streams Wednesdays on entrepreneur.com. Follow 91³ÉÈË Elevator Pitch on .

Lydia Belanger is a former associate editor at 91³ÉÈË. Follow her on Twitter: @LydiaBelanger.

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