Branding Boot Camp: How to Develop Your Brand Strategy

In part two of her four-part series, contributor Jessica Abo sits down with Grayce and Co’s Kathleen Griffith to discuss how she can develop her brand positioning — and how you can, too.

By Jessica Abo | edited by Dan Bova | Mar 23, 2018

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In part one of our four-part series, marketing and business expert Kathleen Griffith and I identified that I was doing too many things to scale and had some homework to do. In this episode, I’ll share what the main job is I want to focus on and learn what I need to do to develop my brand strategy.

Related Video: Branding Boot Camp: What to Do When You’re Doing Too Much

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Jessica Abo • Communication Strategist and Keynote Speaker

91³ÉÈË Leadership Network® Contributor
Jessica Abo is a communication strategist and award-winning journalist who trains today's most influential leaders,... Read more

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