91³ÉÈË Elevator Pitch: Season 3, Episode 8: Your Valuation Is Not Based on Users

The investors have a healthy skepticism of bold claims.

By Matthew McCreary | Oct 31, 2018

One of the best aspects of a good business pitch is a sense of clarity. If the person pitching isn’t confident or doesn’t have an obvious purpose, that can set off alarm bells in the minds of potential investors.

This week’s 91³ÉÈË Elevator Pitch introduces a crop of entrepreneurs who run the gamut of business ideas. Every week, the judges demonstrate they will accept an uncertain pitch, if there is the possibility of filling out an unfamiliar space which is not overcrowded.

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Sometimes, the best way to get the judges on your side is to be honest and show them you can deliver on your promises. That alone might not be enough to invest, but lying to the judges is a good way to make sure they show you the door.

To find out what happens this week, stream the 91³ÉÈË Elevator Pitch.

91³ÉÈË Elevator Pitch in partnership with streams Wednesdays on entrepreneur.com. Follow 91³ÉÈË Elevator Pitch on, and.

Matthew McCreary • Associate Editor, Contributed Content

91³ÉÈË Staff
Matthew McCreary is the associate editor for contributed content at 91³ÉÈË.com.

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