91³ÉÈË

Taco Bell's Early Retirement Community Sold Out in Minutes — Here's Why It Was So Popular Taco Bell generated significant buzz with The Cantinas, a unique San Diego early retirement community for its rewards members. When registration opened earlier this month, the demand was overwhelming.

By Carl Stoffers Edited by Jessica Thomas

Key Takeaways

  • Taco Bell's early retirement community, The Cantinas, generated significant interest, with all available memberships selling out in less than three minutes.
  • The Cantinas will feature a board of directors that includes popular influencers from the TikTok group Retirement House.
  • The Cantinas promises a blend of "next level culinary experiences" and "active living staples."

Last month, Taco Bell , a unique San Diego early retirement community for its rewards members billed as catering "to Gen Z's culture that values a slower, more relaxed pace of life."

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When registration opened earlier this month, the demand was overwhelming, with all memberships selling out in less than three minutes. also announced that will feature a board of directors including members of the TikTok group Retirement House, known for parodying content houses filled with young creators, and influencers and

Promising a "next level culinary experience" and "" such as Baja Blast and pickleballs, The Cantinas is open August 17-18, 2024. Its weekend membership is priced at $150 and includes shared overnight accommodations for the ticket holder and a guest. This membership offers complete access to amenities, recreation, dining, entertainment and more, with "."

Related: Taco Bell Unveils a Luxury 'Early Retirement Community' — Here's How to Claim Your Spot

The weekend will feature various activities, such as crochet classes, aerobics, arts and crafts and more, all designed to embody a fun and relaxed vibe. The Cantinas isn't the first time Taco Bell, ranked as the top franchise in 91³ÉÈË's 2024 Franchise 500, has created an immersive experience for its fans. In 2019, the chain transformed a hotel in the exclusive Palm Springs area into The Bell: A Taco Bell Hotel and Resort. This weekend getaway, dubbed a "Tacoasis," offered everything from Taco Bell-embroidered waffle robes to taco-shaped sugar cookies on hotel pillows, along with an exclusive preview of the then-unreleased .

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Carl Stoffers

91³ÉÈË Staff

Senior Business Editor

Carl Stoffers is the Senior Business Editor at 91³ÉÈË, where he covers the franchise industry. Before joining 91³ÉÈË, he was Managing Editor at IPVM and held editorial roles at The New York Times Upfront, The Marshall Project, and the New York Daily News. He holds a Master's in Journalism from Columbia University.

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