An Iconic McDonald's Treat Is About to Get a Makeover — Here's What to Expect The company is changing the packaging of one popular treat to meet consumer demands around sustainability.
By Carl Stoffers Edited by Jessica Thomas
Key Takeaways
- McDonald’s is revamping its McFlurry packaging, switching from plastic lids and mixing spoons to paper-based lids and reusable spoons.
- The brand also announced a new Mini McFlurry.
- The changes come as fast-food chains face increasing scrutiny over their environmental impact.
McDonald's is giving its iconic McFlurry a makeover — but it's not just about aesthetics. The fast-food giant is rolling out new packaging for its famous dessert as part of a larger initiative to enhance its sustainability efforts while also rolling out the new . After ditching the last year, the company is swapping out its traditional plastic lids for paper-based ones and reusable spoons, responding to ongoing for environmentally friendly packaging.
This change aligns with McDonald's overarching , which include reaching net-zero emissions by 2050. The company is continuing to phase out single-use plastics across its global operations.
The brand made the news often last summer, beginning with the launch of the Grandma McFlurry in May. The limited-time offering paid homage to the comforting treats often associated with grandmothers — and was a nod to a Gen Z-centric , "." The trend draws inspiration from cozy, grandmotherly interests such as knitting, baking and an overall sense of nostalgic comfort.
In June, McDonald's launched its $5 Meal Deal, designed to provide value and relief to inflation-strapped consumers who were complaining loudly about fast food prices.
"We heard our fans loud and clear — they're looking for even more great value from us, and this summer that's exactly what they'll get," Joe Erlinger, president of McDonald's USA, said in a in June. "Value has always been part of our DNA."
Related: Don't Have Time to Start a Business? This Doctor, Lawyer and Now Part-Time Franchisee Would Disagree.
The announcement came after a May 29 from Erlinger addressing rumors and misconceptions about McDonald's menu price increases. Meanwhile, McDonald's move sparked competitors like Burger King, Wendy's and others to to attract budget-conscious consumers.
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