91³ÉÈË

International Franchise Association Pushes Back on Franchise Regulation The IFA has formally called on the Federal Trade Commission to shift its focus away from increased regulation of the franchise business model, arguing that the commission's recent actions exceed its authority.

By Carl Stoffers Edited by Jessica Thomas

Key Takeaways

  • The IFA is urging the FTC to reconsider its approach to franchise regulation.
  • Rather than additional regulation, the IFA supports updating the Franchise Rule to improve presale disclosures.
  • The IFA has already taken steps to support franchise transparency, including California's S.B. 919 for franchise broker disclosure.

The (IFA) has formally the (FTC) to shift its focus away from increased regulation of the franchise business model, arguing that the commission's recent actions exceed its authority. In response to the FTC's request for information (RFI) practices, the IFA that the FTC's recent and undermine the franchise model's viability and exceed the agency's authority.

An FTC RFI is a formal call for public input on specific topics or issues under the agency's jurisdiction. This process is part of the FTC's investigative or regulatory activities and gathers feedback, data and perspectives from stakeholders, including businesses, industry experts and the general public.

Related: Considering franchise ownership? Get started now to find your personalized list of franchises that match your lifestyle, interests and budget.

"In spite of all available legal, empirical, and anecdotal evidence to the contrary, the FTC seems to be operating under the false premise that franchisor control is inherently bad for franchisees," IFA president and CEO Matt Haller told 91³ÉÈË in a statement. "Imposing unilateral, substantial and burdensome regulations on the franchise community will result in significant harm on existing and future franchisees and reduce the viability of the franchise model."

Haller expressed concern over what he described as the FTC's misconception of and cited federal court rulings and studies demonstrating that franchisees benefit from consistent franchisor standards, enhancing operational uniformity and consumer experience.

Related: The International Franchise Association Tops the 2024 Trade Association Rankings — Here's What It's Doing Right

The IFA and thousands within the franchise community have expressed that overly broad regulation would put franchised businesses at a disadvantage compared to non-franchised businesses, reducing competition and limiting franchisee equity. Instead, the IFA recommends the FTC prioritize modernization of the Franchise Rule, particularly around presale disclosures, a shift bipartisan members of Congress, state regulators, and the Government Accountability Office.

To support these goals, the IFA has already spearheaded transparency updates, including the May 2024 release of its Responsible Franchising principles to serve as a roadmap for improving transparency and disclosure across the franchise community.

Related: The Critical First 100 Days of Onboarding — What You're Likely Overlooking That Could Make or Break Your New Hire

The IFA was among the standout performers in , which surveyed congressional staffers, officials from the Biden administration and business leaders during June, July and August. The study measured the effectiveness of trade associations across 15 critical criteria, including lobbying efforts, reputation management and coalition-building capabilities.

The IFA was named the top association in three of the 15 major categories: membership mobilization, bipartisanship and coalition-building, edging out competitors like the and the .

Related: See The 91³ÉÈË 2024 Top Franchise Supplier List

Carl Stoffers

91³ÉÈË Staff

Senior Business Editor

Carl Stoffers is the Senior Business Editor at 91³ÉÈË, where he covers the franchise industry. Before joining 91³ÉÈË, he was Managing Editor at IPVM and held editorial roles at The New York Times Upfront, The Marshall Project, and the New York Daily News. He holds a Master's in Journalism from Columbia University.

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