Why Your Business Should Practice Continuous Accounting: How CFOs Can Make the Switch

Learn from experts how to best position your business to be the most agile and able to cope with changing market conditions.

Originally aired April 18, 2024

Advances in technology have enabled businesses of all sizes to become more competitive in their processes. Cloud computing and automation in particular have transformed the way financial teams manage their day-to-day operations, and savvy accounting practitioners are slowly shifting away from the report-to-record (R2R) model and into continuous accounting.

Continuous accounting allows for real-time transparency into a business’s financial data and enables visibility across the organization so that you don’t have to wait until the monthly close to adjust and adapt. This agility provides organizations with a leading edge as they face changing environmental and economic conditions.

Making the shift, however, can often be a challenge. Fortunately, we have the insights to help. Join us for a free webinar, Why Your Business Should Practice Continuous Accounting: How CFOs Can Make the Switch, presented by and 91³ÉÈË.

Dr. Jill Schiefelbein, Chief Experience Officer at and 91³ÉÈË author, will lead a conversation with Rebeca Bichachi, a Product Marketing Specialist at NetSuite. As a 10-year CPA, Bichachi understands the challenges financial leaders face making the transition from R2R to Continuous accounting, and has helped businesses in multiple industries navigate this chasm.

Together they’ll discuss:

  • Make the switch. How to convert into a continuous accounting operation in seven steps.

  • Business agility. How to use continuous accounting to position your business to be the most agile and able to cope with changing market conditions.

  • Continuous thinking. How to shift your organization’s mindset from record-to-report models to being able to access data and make predictions on demand.

  • Accounting as a competitive asset. How to leverage the data and transactional reports your organization has to position yourself ahead of the competition.

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