Digital Marketing Metrics Demystified
Learn how to make sense of all your digital marketing campaign metrics.
Originally aired April 4, 2019
As a business owner, you know it's important to understand how much it costs to get a new customer. Having a handle on your Customer Acquisition Cost (CAC) is vital to the success of your business. But what about your Click-Through-Rate (CTR) or Conversion Rate (CVR)? It can certainly be confusing with all the acronyms being thrown around — we’ll cover all of them and more during this hands-on workshop.
Key Takeaways:
- Plan and evaluate campaigns based on your business goals
- Determine the Key Performance Indicators (KPIs) of campaign performance
- Measure, track and manipulate marketing data
- Optimize your campaigns based on your budget and desired outcome
