Marketing
5 Steps You Should Take to Maximize Your IP in China
China has a chequered past with foreign IP. But companies are getting around that by developing IP assets -- like a world-famous bronze cat.
Yizan He
CEO, Alfilo Brands
Yizan He is CEO of Alfilo Brands, the exclusive licensee and retail partner of the Museum of Fine Arts, Boston, and
of the British Museum in Greater China.
of the British Museum in Greater China.
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