91��

William Harris

CEO and 91��

William Harris has been critical to driving growth for multiple startups in ecommerce and SaaS, has helped facilitate both sides of acquisitions, and consults for the CMOs of multi-billion dollar Fortune 1,000 companies — all while running Elumynt, an advertising agency.

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More From William Harris

Marketing

Should You Spend Money on Branded Search Ads?

If you're not allocating any of your budget to branded search, you're probably making a mistake.

Online Presence

How to Spy on Your Competitors Using the Facebook Ad Library

Knowing what your competition is doing is a crucial part of growing your business.

Marketing

4 Questions You Should Ask Before Investing in Influencer Marketing

There are more resources, tools and case studies available than ever to help build a successful campaign.

Marketing

4 Ways to Create Deeper Connections With E-Commerce Customers

Just because consumers are online doesn't mean you can't form meaningful relationships.

Building a Business

Dear Self: Quit Doing the Bare Minimum.

If you want satisfying rewards, you have to put in maximum effort.

Marketing

3 Content Hacks Every E-Commerce Marketer Should Know

There's more than enough material to sustain your campaign. You just have to know where to look.

Business Branding

Ecommerce: 4 Actionable Ways to Build a Brand

If you don't build your brand, you won't survive.

Online Presence

4 Tips for Launching Winning Snapchat Ads

Every dollar matters in the social-media marketing war.

Online Presence

4 Quick Pinterest Ad Hacks to Boost Your Ecommerce

Pinterest is an effective -- but often underutilized -- advertising platform. Why not look into it?

Marketing

Ecommerce Analytics: 4 Metrics That Are Often Overlooked

Are you keeping track of customer lifetime value and customer acquisition cost? It's high time you did.

Marketing

What Makes an Instagram Stories Ad Fly? Answer: These 5 Elements.

One big tip: When creating Instagram Stories ads, keep in mind that creativity is king.

Online Presence

5 Facebook Advertising Hacks for your Health and Fitness Brand — or Any Brand

Have you considered featuring a relatable 'antagonist' in your ads? Yes, you read that right.

Building a Business

7 Quick Instagram Ad Hacks for Ecommerce

Everyone's using Instagram as part of their marketing blitz. Here's how to help your Instagram ads soar above your competitors'.

Thought Leaders

The Dirtiest Word Even Successful 91��s Still Use Every Day

Saying 'no' takes practice. And confidence. And effort. But it's a skill worth learning.

Thought Leaders

An 91��’s Last Breath: Why You Shouldn’t Be Like Elon Musk When You Take It

If what you're doing is truly life-altering, working longer and longer might be something worth sacrificing a balanced life for. Otherwise . . . don't.

Side Hustle

Career-Minded Millennials Should Think Twice Before Starting a Side Hustle

Millennials might be more entrepreneurial and harder working than earlier generations, but let's not overlook how motivating economic insecurity can be.