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The strategies used by Etsy, Mercedes-Benz, JetBlue (and a brand called The Elephant Pants) can give you some good ideas.

Becky Shindell, communications manager at SEMrush, talks about why videos are such a priority.

To start with, here's a peek into how TechCrunch's Travis Bernard thinks about data, storytelling and promotion.

Want to become a rockstar at building a base of loyal customers? Retention is key. And tools can help.

What's more, if you're in martech, you'll do well to learn marketers' 'lingua franca' to get their attention.

How to use your home page to convert your visitors to leads (and even rabid fans).

Try being a little weird, like the guy who wrote, "20 Ways to Be Just Another Mediocre Blogger Nobody Gives a Crap About.".