Scott Baradell Archives

Scott Baradell

Founder and CEO of Idea Grove and Trust Signals Marketing

91�� Leadership Network® Contributor

Scott Baradell is a PR and marketing expert, CEO of Idea Grove, and founder of Trust Signals Marketing. He helps companies build trust and visibility through innovative PR and SEO strategies. Scott is an author and thought leader, passionate about branding, media relations, and digital trust.

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More From Scott Baradell

Building a Business

People Want AI to Help Them Grow, Not Just Get Things Done. Almost Nobody Is Solving for That.

A 81,000-person study found personal growth ranks second on the list of what people want from AI. Only 6% say AI has actually delivered on it.

Business Branding

How Small Brands Can Still ‘Newsjack’ the World Cup

It was the biggest marketing moment of the year. Here’s how to use it without spending a ton of money.

Building a Business

AI Is Absorbing Your Brand’s Original Ideas. Here’s How to Keep Your Name Attached.

In the AI era, original thinking gets absorbed into the knowledge base fast — but attribution often doesn't come along for the ride. I know because it happened to me.

Building a Business

Customers Aren’t Looking for a Discount — They’re Looking for a Brand They Can Believe in. Here’s How to Become One.

Economic uncertainty doesn't turn consumers into bargain hunters. It turns them into skeptics. Here's what that means for your brand.

Marketing

AI Has Changed How Customers Find You — It Hasn’t Changed What Makes Them Trust You. Here’s What You’re Missing.

AI tools are putting brands in front of more consumers than ever. But new research shows that only 15% of consumers actually trust the AI recommendations they receive.

Tech

Humanoid Robots Are Coming to Work. Here’s What You Need to Know Now.

Billions of dollars are betting that physical labor is about to get a lot cheaper. Every business that depends on it should be thinking about what comes next.

Business Operations & Logistics

Your Contractors Represent Your Brand. Are You Treating Them That Way?

Your compliance process is often the only experience contractors have with your company — make it count.

Human Resources

85% of Employees Experience at Least 1 Tech-Related Slowdown Every Day — and It’s Costing You More Than You Think

Many companies obsess over every touchpoint a customer might encounter. The experience their own employees have every day is often a different story.

Tech

Your Employees Know What Phishing Looks Like. They’re Still Getting Fooled. Here’s Why.

AI phishing works because it exploits the way people communicate at work. Fixing it requires security teams and communications leaders working together.

Marketing

What ChatGPT Is Actually Doing When It Recommends Brands — and How to Get Included

When AI recommends a brand, it's drawing on the same trust signals your most diligent buyers have always used. Understanding that changes everything about how you build visibility.

Building a Business

Your Marketing Team Is Doing Everything Right — But the Results Aren’t Adding Up. Here’s Why.

B2B marketing teams are generating more PR coverage, more content and more data than ever. But activity without alignment is just noise.

Marketing

How to Choose a PR Firm in the Age of AI — and What Most Companies Get Wrong

The criteria most companies use to hire a PR firm were built for a media landscape that no longer exists. Here's what actually matters now.

Marketing

Most PR Firms Are Sleepwalking Into the AI Era. Here’s What They’re Missing.

The AI era doesn't reward great media coverage or great SEO or great content; it rewards firms that have built all three into a single, coherent system. Most haven't.

Business Branding

‘Human-Verified’ Is the New Gold Standard for Trust. Here’s How to Govern AI Before It Damages Your Brand.

Brands that run headfirst into AI-driven processes may be accidentally automating away their most valuable asset: credibility. Keeping humans in the loop can make all the difference.

Business Operations & Logistics

Most People Feel Guilty About Their Tech Habits — But Won’t Change Them. Here’s Why That’s a Big Opportunity for Businesses.

Recent research into the environmental footprint of digital infrastructure sheds light on why concern about tech's impact hasn't translated into changed habits.

Marketing

Website Glitches Aren’t Minor Issues — They’re Sending Your Customers Straight to Competitors. Here’s Why.

In today's zero-forgiveness digital environment, even brief glitches can instantly reshape how users judge credibility, safety and whether a business is worth trusting at all.

Marketing

Don’t Fall for ‘AI SEO’ Gimmicks — Here’s What It Really Takes to Win in the Age of AI Search

Agencies are selling entrepreneurs quick fixes for LLM visibility, but the only strategy that lasts is the blend of PR credibility and SEO clarity.

Tech

How ‘Digital Immortality’ Is Creating New Opportunities for 91��s — and What to Consider Before Diving In

AI is transforming grief tech into growth tech, turning digital legacies into powerful tools of influence for brands and entrepreneurs.

Marketing

The Branding Battle Between College and the Trades Is Heating Up. Here’s Why 91��s and Marketers Should Care.

High-paying careers in aviation, trucking and the trades are real alternatives to college, but perception hasn't caught up. Branding and PR will decide which story wins.

Business Branding

The World’s Oldest Branding Nightmare — and the Comeback Story That Can Save Your Company From a Reputation Crisis

What entrepreneurs can learn from the ultimate reputation rehab story

Building a Business

Cómo convertir la cobertura mediática en clientes potenciales reales para tu negocio

Lograste aparecer en los medios, ¿y ahora qué? Así es como puedes transformar la credibilidad en clics y los clics en clientes.

Marketing

How to Turn Media Coverage Into Actual Leads for Your Business

You landed the press hit — now what? Here's how to turn credibility into clicks and clicks into customers.

Building a Business

How to Unlock the Hidden Customer Experience Advantage That’s Quietly Powering Today’s Best Retailers

A new class of operational technologies is quietly transforming how retailers engage customers — by empowering the people and processes behind the scenes.

Marketing

How Today’s Young Workers Are Creating a New Opportunity for Unions

Today's young workers want more than better wages — they want a voice in shaping the future. Here's how unions can evolve their brand to meet the moment.

Business Operations & Logistics

Compliance Is No Longer Just a Back-Office Function — It’s a Core Driver of Brand Trust. Here’s the Cost of Getting It Wrong.

From missed certifications to slow onboarding, legacy compliance systems are costing companies more than time — they're costing trust.

Business Branding

Chasing Every Marketing Trend? Your Brand Looks Desperate for Attention. Here’s How to Stand Out Without Making People Cringe.

From viral stunts to trend-chasing misfires, brands often try too hard to be the life of the party — and end up embarrassing themselves instead.

Thought Leaders

Most Leaders Make This Major Mistake in the Workplace — and It’s Destroying Their Teams

When employees feel seen and heard, innovation flourishes, engagement soars, and profits follow.

Marketing

If You’re Using ChatGPT This Way as a Marketer, You’re Missing Out on Its Full Potential. Here’s How to Maximize Your Results.

The real value of AI isn't in what you ask — it's in how you shape the conversation. Mastering prompt interactions means better content, sharper thinking and fewer generic outputs.

Thought Leaders

The Return-to-Office Battle Is Far From Over — Here’s What Businesses Must Do to Succeed in the New Era of Work

As leaders push for employees to return to the office, workers continue to resist, favoring the flexibility of remote and hybrid models. The result? A transformation that is reshaping office culture, productivity and talent retention.

Building a Business

How to Make Your Business Look Bigger Than It Is — Without Faking It

Perception shapes reality in business. A polished, credible brand attracts customers, investors and media attention — even if your team is small. But how do you project strength and scale without resorting to deception? Here's what you need to know.

91��

Scott Baradell

More From Scott Baradell

People Want AI to Help Them Grow, Not Just Get Things Done. Almost Nobody Is Solving for That.

How Small Brands Can Still ‘Newsjack’ the World Cup

AI Is Absorbing Your Brand’s Original Ideas. Here’s How to Keep Your Name Attached.

Customers Aren’t Looking for a Discount — They’re Looking for a Brand They Can Believe in. Here’s How to Become One.

AI Has Changed How Customers Find You — It Hasn’t Changed What Makes Them Trust You. Here’s What You’re Missing.

Humanoid Robots Are Coming to Work. Here’s What You Need to Know Now.

Your Contractors Represent Your Brand. Are You Treating Them That Way?

85% of Employees Experience at Least 1 Tech-Related Slowdown Every Day — and It’s Costing You More Than You Think

Your Employees Know What Phishing Looks Like. They’re Still Getting Fooled. Here’s Why.

What ChatGPT Is Actually Doing When It Recommends Brands — and How to Get Included

Your Marketing Team Is Doing Everything Right — But the Results Aren’t Adding Up. Here’s Why.

How to Choose a PR Firm in the Age of AI — and What Most Companies Get Wrong

Most PR Firms Are Sleepwalking Into the AI Era. Here’s What They’re Missing.

‘Human-Verified’ Is the New Gold Standard for Trust. Here’s How to Govern AI Before It Damages Your Brand.

Most People Feel Guilty About Their Tech Habits — But Won’t Change Them. Here’s Why That’s a Big Opportunity for Businesses.

Website Glitches Aren’t Minor Issues — They’re Sending Your Customers Straight to Competitors. Here’s Why.

Don’t Fall for ‘AI SEO’ Gimmicks — Here’s What It Really Takes to Win in the Age of AI Search

How ‘Digital Immortality’ Is Creating New Opportunities for 91��s — and What to Consider Before Diving In

The Branding Battle Between College and the Trades Is Heating Up. Here’s Why 91��s and Marketers Should Care.

The World’s Oldest Branding Nightmare — and the Comeback Story That Can Save Your Company From a Reputation Crisis

Cómo convertir la cobertura mediática en clientes potenciales reales para tu negocio

How to Turn Media Coverage Into Actual Leads for Your Business

How to Unlock the Hidden Customer Experience Advantage That’s Quietly Powering Today’s Best Retailers

How Today’s Young Workers Are Creating a New Opportunity for Unions

Compliance Is No Longer Just a Back-Office Function — It’s a Core Driver of Brand Trust. Here’s the Cost of Getting It Wrong.

Chasing Every Marketing Trend? Your Brand Looks Desperate for Attention. Here’s How to Stand Out Without Making People Cringe.

Most Leaders Make This Major Mistake in the Workplace — and It’s Destroying Their Teams

If You’re Using ChatGPT This Way as a Marketer, You’re Missing Out on Its Full Potential. Here’s How to Maximize Your Results.

The Return-to-Office Battle Is Far From Over — Here’s What Businesses Must Do to Succeed in the New Era of Work

How to Make Your Business Look Bigger Than It Is — Without Faking It

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