Safaque Kagdi is a New York-based publicist with 12+ years of experience working with global brands and startups. Winning SABRE and PRWeek Awards for her PR campaigns, she was named one of Silicon India's Top 10 Women 91³ÉÈËs in 2018. Kagdi is also a Freelance Journalist and an ONA member.
Today, the PR industry is quietly shifting. Independent consultants — especially those who've cut their teeth at large agencies — are proving that great storytelling doesn't need a big name attached to it. For small businesses and early-stage founders, this shift might be the best thing to happen to PR in years.
Every time you walk into a meeting, send an email or get on a call with a client, a vendor, a partner or an employee, you are either building or burning equity.