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Just when you thought SXSW lost its edge. Here's some guerrilla marketing for you.

SXSW in Austin may be the place to go for networking opportunities, but it's also good for a quick dose of inspiration.

Here's why Mike Rowan, the founder of reputation service RatePoint descended on SXSW.

Talk about a tough slog. SXSW is replete with free rides via Chevy, free food from FedEx and can't miss side parties.

Recco, a new mobile app that offers up your friends recommendations, makes its debut at SXSW.

Can't make it to Austin this week? Here's a sampling of happenings at the Interactive Conference.