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Perry Marshall

Author, Sales and Traffic Expert, CEO and Founder of Perry S. Marshall & Associates

Perry Marshall is the president of , a Chicago-based company that consults both online and brick-and-mortar companies on generating sales leads, web traffic and maximizing advertising results. He has written seven books including his most recent, (91�� Press, 2013), (Enterpreneur Press, 2014), (91�� Press, 2014), and (91�� Press, 2016). He blogs at .

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More From Perry Marshall

Online Presence

How to Use Your Brand Story to Succeed With Facebook Advertising

You don't have to be great at holding an audience like Jimmy Fallon. You just have to be you.

Online Presence

10 Facebook Ad Campaigns That Will Maximize Your ROI

Increasing brand awareness should be your top priority.

Marketing

6 Keys to Email Marketing Success

Use these smart strategies to improve your email success.

Marketing

Automate the Grunt Work with a Google AdWords Script

By using an AdWords script, you can spend less time on mundane tasks like bid management and more time on strategy and your relationships with customers and clients.

Marketing

Why Ecommerce Owners Must Create Google Shopping Campaigns

Follow these steps to earn a better ROI and a higher CTR for your ad campaigns.

Marketing

Best Tips for Creating Google Display Ads and Landing Pages

With Google Display Ads, you can do live, real-world market research on advertising styles, then plan your online ad strategy based on concrete numerical results.

Marketing

The 4 Most Common Troubleshooting Scenarios and What to Do About Them

When your Facebook ads tank, use these tips to figure out what went wrong so you can change them and get them working for you.

Marketing

Get More of the Right Eyeballs Seeing Your Google Ads

Here are some quick tips to get Google to show your ads more often.

Marketing

How to Choose the Best of the 3 Facebook Ad Campaign Objectives

Before you can create Facebook ads, you need to understand and choose your objective. These smart tips can help you evaluate your goals and choose the type of campaign that will work best for you.

Marketing

How to Improve Your Google “Quality Score”

Did you know the better your Google ads perform, the cheaper they get? Find out how to improve your Quality Score and lower your ad costs.

Online Presence

The 3-Step Formula for Successful Facebook Video Ads

Follow these three steps for creating video ads that turn prospects into customers.

Marketing

What You Really Need to Know About Marketing’s 80/20 Principle to Succeed

You may think you know the "80/20" rule of marketing, but this expert is going to reveal some secrets no one has heard.

Business Operations & Logistics

4 Google Display Network Strategies That Can Increase Your Return on Investment

Follow these tips to reach more than 90 percent of internet users through a single ad network.

Online Presence

6 Key Characteristics Your Facebook Ad Images Should Have to Be Effective

When you're choosing images or creating videos for your Facebook ads, be sure you think about these six things if you want them to be successful.

Marketing

7 Questions to Determine Whether Your Ad Is Ready for the Big Time

You'll know if your copy is really focused on your prospects if you can answer these seven questions in the affirmative.

Marketing

The 6 Best Bidding Strategies for Google Keywords

Find out how to start with the fundamentals of bidding by using numbers you can personally see, respond to, and adjust.

Marketing

The Perfect Settings for a Google AdWords Campaign

One wrong choice and your ad campaign could bite the dust. Instead, follow this expert's advice for getting your Google AdWords campaign right from the start.

Marketing

The 8 Elements of Persuasive Ad Copy

These tips can help you create ads that convert prospects and do well from a CPA and ROI perspective.

Online Presence

7 Ways to Create Facebook Ad Offers That Grab Readers’ Attention

By putting these seven building blocks into your ad lineup, you can develop ads that draw people in.

Business Operations & Logistics

The Google Guidelines You Must Follow – or Risk Losing Your AdWords Account

Stay in Google's good graces with these easy-to-follow tips.

Marketing

6 Proven Facebook Advertising Offers You Can Use to Attract More Business

No need for guesswork here: Use one or more of these Facebook ad strategies to grow your business.

Marketing

4 Tips for Using Google’s Keyword Matching Tool to Spend Your Ad Budget Wisely

Before you start burning through your Google AdWords budget, use this smart tool to help you match your keywords with real buyers.

Marketing

Get the Most From Google’s Keyword Planner

Put Google's massive storehouse of data to use to come up with a great keyword list.

Online Presence

Creating Advertising Hooks That Work on Facebook

Use these tips to develop a marketing message that get your prospects attention and help you reel in more business.

Marketing

4 Proven Strategies for Retargeting to Hot Prospects

Once you've gotten your feet wet with some successful Facebook ad campaigns, put these retargeting techniques to work to turn more prospects into customers.

Marketing

The Essentials You Need to Know to Set up an Effective Remarketing Campaign

Find out how to set up a remarketing campaign in your Google AdWords account so you can reach out again to every person who visits your website, long after they've left.