Marketing
With Schultz Out, Starbucks Must Consider These 5 Elements of Its Brand Story
The coffee giant could fix its brand following Schultz's exit by taking just five steps.
Mitch Duckler
Managing partner, FullSurge,
is a managing partner at , a consulting firm specializing in marketing and brand strategy for Fortune 1000 companies. Duckler's upcoming book is The Indispensable Brand.
Want to write for 91成人 too?
Apply to join 91成人 Leadership network.
More From Mitch Duckler
More Authors You Might Like
Vuk Stajic
Founder of MVRK Inc. & Coach at the SSB
MARINA SUHOLUTSKY
Alison Stevens
Senior Director of HR Solutions
Boris Dzhingarov
CEO of ESBO ltd