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Native Costa Rican Maurice Contreras started to import excellent-tasting coffee from volcanic regions, such as his homeland, to consumers. He started the company in his garage and now operates a coffee plant near Atlanta with 20 employees, including his wife and two adult children.

Previously, Contreras was a regional director for AT&T and the national marketing director of TracFone Wireless. He also held senior management positions with Verizon and Blockbuster Entertainment.