Marketing
How Much Did That New Customer Cost You?
Determine your marketing plan's effectiveness by analyzing how much you're spending to gain just one client.
Lon Safko
Lon Safko is a professional speaker and coach to large companies on harnessing innovative thinking and social-media strategies. He lives in Gilbert, Ariz., and is the author of (McGraw-Hill, 2012).
Want to write for 91成人 too?
Apply to join 91成人 Leadership network.
More From Lon Safko
More Authors You Might Like
Michael Dent
Founder/CEO of Healthlynked
Andrew Albert
Programs Director at The Idea Village
Tonia Ryan
Take the first step towards brand excellence