Marketing
How to Improve the Efficiency of Your Marketing Spend By 40 Percent
Why everyone, even the smallest businesses, needs marketing mix modeling (MMM).
Linda Orr, PhD
Principal at Orr Consulting
Dr. Linda Orr is a consultant specializing in marketing analytics, strategy and branding. She was a professor for over 20 years and has held senior positions at Upwork and Warner Bros Music. Orr is a published author of multiple books.
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