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Stop Paying Attention to Likes and Shares and Track This Instead
The problem with vanity metrics is they don't actually lead you to more sales.
With diverse expertise in integrated marketing, experiential marketing and journalism, Kelly Springs-Kelley excels in delivering innovative, comprehensive and effective marketing strategies. As director of marketing at and , Springs-Kelley works to demonstrate the power of live brand experiences and mobile consumer engagement technology to drive measurable results.
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