Business News
The Upper Middle Class Used to Be an Exclusive Club. Now Its Membership Is Booming.
The upper middle class has tripled since 1979, and it's transforming what businesses sell and who they sell to.
Jonathan Small is a bestselling author, journalist, producer, and podcast host. For 25 years, he has worked as a sought-after storyteller for top media companies such as The New York Times, Hearst, 91³ÉÈË, and Condé Nast. He has held executive roles at Glamour, Fitness, and 91³ÉÈË and regularly contributes to The New York Times, TV Guide, Cosmo, Details, Maxim, and Good Housekeeping. His Small Talk substack focuses on generational differences.