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Jonathan Small | Page 3

Founder, Strike Fire Productions

91�� Staff

Jonathan Small is a bestselling author, journalist, producer, and podcast host. For 25 years, he has worked as a sought-after storyteller for top media companies such as The New York Times, Hearst, 91��, and Condé Nast. He has held executive roles at Glamour, Fitness, and 91�� and re

More From Jonathan Small

Business News

Bath & Body Works Employs a Professional ‘Nose.’ Her Entire Job Is Finding the Next $1.5 Billion Scent.

Japanese Cherry Blossom made $1.5 billion over 20 years. Now the company's chief "nose" is racing to find the next hit fragrance.

Business News

While Every Automaker Is Going Bigger and Pricier, Fiat Is Offering a $14,000 Electric Car that Goes 25 MPH Max

Fiat just launched a 1,000-pound electric car with no air conditioning, a top speed of 25 mph and ropes instead of doors.

Buying a Franchise

Krispy Kreme’s Doughnut-Decorating Robots Were a ‘Supermessy’ Disaster. Now It’s Hiring Humans.

The doughnut chain brought in humans to decorate limited-edition Harry Potter and He-Man designs for the social media crowd.

Business News

Microsoft Is Eliminating 4,800 Jobs — Including 20% of Its Xbox Staff: ‘We Will Return to Growth in 2027.’

Four gaming studios — including Double Fine Productions and Ninja Theory — are going independent as part of the restructuring.

Business News

Investors Say a SpaceX-Tesla Merger Is No Longer a Question of If. It’s a Question of When.

A potential SpaceX-Tesla combination would become the largest merger of all time.

Business News

Ford Fired an Employee for Stealing a $1.95 Cookie. There Was Just One Problem.

Kurt Kromm, who had worked at Ford for 11 years, was axed for allegedly taking a cookie.

Buying a Franchise

Jersey Mike’s Officially Filed for a $12 Billion IPO — Here’s What Made It Possible

The sandwich chain was founded in 1956 and has exploded to more than 3,000 domestic locations and $4.3 billion in sales.

Business News

The World Cup Kicked Prediction Market Trading to $31 Billion. But Can the Industry Handle the ‘Pressure Test’?

With record numbers pouring in, can Kalshi and Polymarket sustain the surge once the final whistle blows?

Business News

Taylor Swift Got Married. Here’s What It Means for the Wedding Industry — and the Luxury Brands She Chose

The star-studded nuptials in New York City were also a massive marketing event for numerous brands.

Business News

He Co-Founded an $8 Billion Firm and Signed the Return-to-Office Policy. Then He Got Fired for Ignoring It.

William Nieporte was fired after he ignored the RTO policy he helped write. Now he's suing for $30 million.

Buying a Franchise

Taco Bell Is Bringing Booze and Burritos to Airports for the First Time

The Taco Bell spinoff — known for cocktails, live DJs and even weddings — just made its airport debut at Denver International.

Business News

Everyone Blames AI for the Gen Z Job Crisis. The Fed Says Not So Fast.

A new Federal Reserve study finds that one factor is hurting young workers more than AI.

Business News

Sony PlayStation Is Making a Major Change. Here’s What It Means for Gamers.

The gaming giant will make the change starting in January 2028.

Business News

Elon Musk Is Reportedly Building an AI Device to Replace Your Phone. He Just Won’t Call It That.

SpaceX reportedly showed investors a prototype of a handset-like AI device before its IPO. Musk has since called the report "utterly false."

Business News

The Big Winner at the World Cup This Year Is Beer: ‘There’s a Brew For Every Kind of Fan’

On-premise beer sales are up 15% in World Cup host markets and nearly 30% in Massachusetts. Scotland fans nearly drank Boston dry.

Business News

America Is Producing 1,200 New Millionaires Every Day — Here’s What They Have In Common

The U.S. minted more than 440,000 new millionaires in 2025 — and the money they're banking has little to do with their day jobs.

Buying a Franchise

NBA Finals MVP Jalen Brunson Is Now an Equity Owner of a Salad Chain: ‘I’ve Been a Fan for a Long Time’

Fresh off an NBA championship win, the Knicks' star guard Jalen Brunson is hoping to make more green with Just Salad.

Buying a Franchise

When a Popeyes Franchise Empire Went Bankrupt, Five Savvy Buyers Picked Up 97 Restaurants for a Steal

Sailormen Inc. built one of Popeyes' largest franchise operations, but when it filed for bankruptcy in January, opportunistic buyers swept in.

Building a Business

He Got 77 ‘Nos’ Before a ‘Yes’. How This Founder Raised $85 Million to Transform Communication for the Deaf.

Tomer Aharoni, CEO of Rylo, believes Deaf and hard-of-hearing people deserve the same private communication as everyone else.

Business News

Starbucks Employees Were Already Going Viral on TikTok. Now the Company Is Paying Them to Do It.

Starbucks baristas post three times more than employees at similar chains, giving the brand an opening to build a rev-share program around it.

Business News

WhatsApp Is Finally Giving Its 3 Billion Users a Way to Message Without Sharing Their Phone Number

Starting next week, the Meta-owned messaging app will let all its users reserve a unique username they can share instead of a phone number.

Business News

Remote Work Was Supposed to Help Recent Grads Find Jobs. It May Be Hurting Them Instead.

A new study of 400 million job postings found entry-level hiring has fallen 14% since 2019. Researchers say remote work is to blame.

Business News

Comcast Paid $23 Billion for NBCUniversal. Now It’s Spinning It Off Because the Strategy ‘Was Not Working.’

The spinoff announcement sent Comcast's stock up 23% — and may have turned NBCUniversal into a takeover target.

Business News

Ford Tried to Fix Its Quality Problems With AI. It Didn’t Work. So They Brought Back a Squad of Human ‘Gray Beards.’

The automaker leaned on AI to solve its quality woes and got worse results. So it rehired 350 veteran engineers.

Business News

This Startup Is Challenging Waymo and Tesla With Its ‘Off-the-Shelf’ Self-Driving Technology

While Tesla and Waymo are building self-driving cars for themselves, Wayve wants to sell its AI to everyone else.

Buying a Franchise

These 3 Innovative Ideas Seemed Like the Future for Restaurant Franchises — Here’s Why They All Failed

Dynamic pricing, restaurant subscriptions and hot food vending machines had promise a year ago but went south.

Buying a Franchise

Their Parents Owned 22 Subway Franchises. Now These Brothers Are Using That Playbook to Cook Up a Golden Chick Empire.

The Korpal brothers just set a Golden Chick sales record and signed a 13-unit deal to take over Houston. Here's what they're doing right.

Business News

Novak Djokovic Has Won 24 Grand Slams. Now He’s Going to Work on Wall Street: ‘I Like to Disrupt’

The tennis legend just signed on as a global strategic adviser to General Atlantic, a $126 billion private equity firm.

Business News

FIFA Clumsily Tried to Hide the Logos of These Banned Brands at the World Cup. It Put Them in the Spotlight Instead.

FIFA covered the Levi's logo, taped over Heinz bottles and masked Beats headphones. The strategy backfired badly.

Business News

Apple Raised Mac Prices by Up to $300 Overnight. iPhones Could Be Next.

The price hikes Tim Cook warned about last week are here. MacBooks are up $100 to $300, iPads up $150 to $200. iPhones may be next.

91��

Jonathan Small | Page 3

More From Jonathan Small

Bath & Body Works Employs a Professional ‘Nose.’ Her Entire Job Is Finding the Next $1.5 Billion Scent.

While Every Automaker Is Going Bigger and Pricier, Fiat Is Offering a $14,000 Electric Car that Goes 25 MPH Max

Krispy Kreme’s Doughnut-Decorating Robots Were a ‘Supermessy’ Disaster. Now It’s Hiring Humans.

Microsoft Is Eliminating 4,800 Jobs — Including 20% of Its Xbox Staff: ‘We Will Return to Growth in 2027.’

Investors Say a SpaceX-Tesla Merger Is No Longer a Question of If. It’s a Question of When.

Ford Fired an Employee for Stealing a $1.95 Cookie. There Was Just One Problem.

Jersey Mike’s Officially Filed for a $12 Billion IPO — Here’s What Made It Possible

The World Cup Kicked Prediction Market Trading to $31 Billion. But Can the Industry Handle the ‘Pressure Test’?

Taylor Swift Got Married. Here’s What It Means for the Wedding Industry — and the Luxury Brands She Chose

He Co-Founded an $8 Billion Firm and Signed the Return-to-Office Policy. Then He Got Fired for Ignoring It.

Taco Bell Is Bringing Booze and Burritos to Airports for the First Time

Everyone Blames AI for the Gen Z Job Crisis. The Fed Says Not So Fast.

Sony PlayStation Is Making a Major Change. Here’s What It Means for Gamers.

Elon Musk Is Reportedly Building an AI Device to Replace Your Phone. He Just Won’t Call It That.

The Big Winner at the World Cup This Year Is Beer: ‘There’s a Brew For Every Kind of Fan’

America Is Producing 1,200 New Millionaires Every Day — Here’s What They Have In Common

NBA Finals MVP Jalen Brunson Is Now an Equity Owner of a Salad Chain: ‘I’ve Been a Fan for a Long Time’

When a Popeyes Franchise Empire Went Bankrupt, Five Savvy Buyers Picked Up 97 Restaurants for a Steal

He Got 77 ‘Nos’ Before a ‘Yes’. How This Founder Raised $85 Million to Transform Communication for the Deaf.

Starbucks Employees Were Already Going Viral on TikTok. Now the Company Is Paying Them to Do It.

WhatsApp Is Finally Giving Its 3 Billion Users a Way to Message Without Sharing Their Phone Number

Remote Work Was Supposed to Help Recent Grads Find Jobs. It May Be Hurting Them Instead.

Comcast Paid $23 Billion for NBCUniversal. Now It’s Spinning It Off Because the Strategy ‘Was Not Working.’

Ford Tried to Fix Its Quality Problems With AI. It Didn’t Work. So They Brought Back a Squad of Human ‘Gray Beards.’

This Startup Is Challenging Waymo and Tesla With Its ‘Off-the-Shelf’ Self-Driving Technology

These 3 Innovative Ideas Seemed Like the Future for Restaurant Franchises — Here’s Why They All Failed

Their Parents Owned 22 Subway Franchises. Now These Brothers Are Using That Playbook to Cook Up a Golden Chick Empire.

Novak Djokovic Has Won 24 Grand Slams. Now He’s Going to Work on Wall Street: ‘I Like to Disrupt’

FIFA Clumsily Tried to Hide the Logos of These Banned Brands at the World Cup. It Put Them in the Spotlight Instead.

Apple Raised Mac Prices by Up to $300 Overnight. iPhones Could Be Next.

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