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How to Create a Profitable Business Idea
To do so, you'll need to understand the value proposition you're creating. Consider these steps to put your startup idea to the test.
Jon Burgstone and Bill Murphy Jr.
Jon Burgstone is the San Francisco-based co-founder and former CEO of SupplierMarket, an Internet technology firm, and teaches entrepreneurship at the University of California, Berkeley. Bill Murphy Jr. writes about entrepreneurship and national security from Washington, D.C.
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