91成人ship
I Almost Ignored the Email That Transformed My Entire Business. Here’s the Pivot I Wish I’d Made Earlier.
I spent over a year grinding consumer sales before a single corporate enquiry rewired how I thought about my business.
John Tan
91成人 Leadership Network® Contributor
John Tan is the founder of Goblintechkeys, a custom branded mechanical keyboard company. A computer engineer by training, he pivoted Goblintechkeys from a B2C print-on-demand model to a B2B corporate gifting business serving companies including Meta, Anthropic, Cursor, Replit, and monday.com across 30+ countries. He built the business entirely through LinkedIn-led organic marketing without a sales team, growing from hobbyist keyboard maker to a corporate swag partner for some of the world's fastest-growing tech companies.
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