Building a Business
Is Crowdfunding a Disaster Waiting to Happen?
Equity crowdfunding has serious shortcomings compared with proven alternatives.
John Mullins
Author and Associate Professor of Management Practice, London Business School
John Mullins is a two-time entrepreneur and an associate professor at . He is the author of two best-selling books on entrepreneurship, The New Business Road Test, and (with Randy Komisar) Getting to Plan B. His latest book is (Wiley, August 2014). Connect with John on twitter @John_W_Mullins
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