Building a Business
Communicating Purpose Can Create a Boom in Business
Companies need to understand the growing importance of social responsibility to their customers.
Jim Moscou
CSO of School
Jim Moscou has been a reporter for Newsweek, built climate change campaigns for Al Gore and was an American Fellow at Oxford University. Today he is chief strategy officer at School, a strategic and creative consultancy helping Fortune 100 brands to articulate a purpose and impact culture.
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