Jessica Wong Archives

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Founder and CEO

Jessica Wong is a marketing and digital transformation leader with 20+ years of experience building scalable brand, media, and communication systems for enterprise and high-growth organizations, focused on business transformation and data-driven growth.

More From Jessica Wong

Business Operations & Logistics

Local SEO Has a Surprising Impact on Your Business. Here’s How to Use It

For businesses looking to attract nearby customers, local SEO can be a game-changer.

Business Branding

How to Understand Corporate Branding vs. Personal Branding for Success

Forward-thinking brands do best by embracing the connection between both brands and by fostering positive, open communications between brands and employees. After all, each employee is a brand ambassador.

Business Branding

Why Consistency Is Vital to Your Branding Efforts

As a brand grows, consistency reinforces positive values and builds trust and credibility.

Building a Business

What Brands Need to Know About Social Commerce

Social commerce needs to be at the top of your list if your brand relies on online sales.

Business Branding

Understanding the Power of Design and Branding

Brand messages must be complemented by powerful design elements. Both must be consistently applied across all marketing channels in order to be effective.

Online Presence

5 Steps to Level Up Your Social-Commerce Strategy

A dynamic synergy of ecommerce and social media platforms, social commerce is proving to be a dependable sales driver: How to make it pay for you.

Marketing

Align These 2 Communications Keys to Fast Track Your Business’s Success

Businesses can improve their credibility and sales performance by putting brand values at the heart of their PR messages.

Marketing

This Is the Future of Digital Ads. Is Your Marketing Strategy Ready?

Digital marketing is evolving rapidly, to be sure, but there are already proven ways of making certain that you both keep up and excel in this field.

Marketing

6 Ways to Build Rock-Solid Business Relationships on LinkedIn

LinkedIn remains the most trusted social-media platform, in part because of its unique networking capabilities.

Marketing

How to Realize Your Brand’s Digital Potential With NFT Marketing

Although NFTs are a unique asset, using digital marketing to promote your NFT follows the same guidelines as all other digital-marketing processes.

Marketing

4 Ways Real-Estate Pros Get Leads from Digital Marketing

With people relying on technology more than ever, now is the time to market your real-estate business in ways that better reach tech-savvy buyers.

Marketing

Branding Is Indispensable. Are You Using It to Your Advantage?

Too often regarded as buzzword rather than bedrock, savvy and intentional branding is foundational to effective goal and market setting, PR efforts and ongoing success.

Thought Leaders

How to Create a Startup Website That Delivers

Websites aren't just for leaving contact information and hoping people will contact you. Your website inspires, captivates and converts users into customers.

Marketing

How Targeted Programmatic Display Can Help Grow Your Business

Digital awareness, particularly in marketing, has become essential, and with programmatic display advertising, you can reach potential customers much more efficiently.

Marketing

Start Your 2022 Marketing and Advertising Planning Today

As 2022 looks like a post-pandemic year, marketers need to prepare now for a fast-changing environment.

Marketing

How Digital Marketing and Advertising Can Help Grow Your Ecommerce Business

Powerful digital marketing initiatives for 2022 that will make ecommerce retailers stand out in the crowd.

Building a Business

Top 10 Changes Your Business Needs to Be Ready for in 2022

Covid-19 has changed the economy dramatically over the past two years. Businesses must adapt to survive a post-pandemic future in 2022. Be prepared.

Building a Business

How to Develop a Great Business Website

Tips for creating an attractive and seamlessly functional online presence.

Building a Business

How to Select the Right Payment Gateway and Payment Processor for Your Ecommerce Business

With more than one in five retail dollars now spent online, identifying the right payment processor and payment gateway is a "make or break" decision.